Future Snack Design

Future Snack Design | Food Design Competition by Desall

ADF03/19/2026≫ デザイン

Future Snack Design

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A design competition proposing new snack experiences and branding for a young audience

Desall launches “Future Snack Design” an international design competition developed in collaboration with a leading company in the food and beverage sector. The initiative invites creatives to submit innovative snack concepts, either sweet or savory, aimed at a young consumer audience aged between 15 and 40. Participants are asked to design not only the food product itself but also its branding, including naming, visual identity, and packaging. The goal is to create a coherent and distinctive system capable of standing out for personality, contemporary relevance, and overall consumption experience.

The competition calls for snack concepts that integrate product and identity into a unified vision. Proposals should define format, positioning, and visual language while ensuring a recognizable and appealing result within contemporary consumption contexts. The snack may be conceived as a single product or as a scalable system adaptable to multiple variations.

Concept Development for Contemporary Consumption

Participants are invited to propose a packaged snack designed for practical and immediate consumption. The project should address everyday and informal moments such as breaks, on-the-go consumption, social activities, or leisure time. The visual appearance of both the snack and its packaging should reflect quality, contemporaneity, and recognizability. A clear and distinctive visual language is required to ensure the product is immediately identifiable and relevant to its target audience. The format should favor single-serving or easily shareable solutions compatible with retail distribution. While detailed engineering is not required, proposals should remain plausible in terms of production technologies and materials commonly used in the food and packaging industries.

Target Audience and Emerging Food Trends

The competition focuses on a broad target of young consumers characterized by dynamic lifestyles and evolving consumption habits.

Ages 15–17 prioritize quick, sweet, and practical snacks for school or short breaks.
Ages 18–25 show strong interest in innovation, including plant-based and healthier options.
Ages 26–40 integrate snacking into daily routines, favoring savory products with quality ingredients and nutritional value.

Across all segments, there is increasing attention toward simple and natural ingredients. Consumers favor clean-label products with minimal components and no additives or added sugars. High-protein ingredients such as whey, soy, peas, and legumes are gaining popularity, alongside functional elements and so-called superfoods like chia seeds, spirulina, kefir, turmeric, and ginger. Flavor experimentation is also emerging, including combinations such as sweet-spicy profiles (“swicy”), as well as spicy and citrus notes. Overall, the market demands snacks that balance pleasure, functionality, and ingredient quality.

Branding and Packaging as Experience

Branding plays a central role in the project. Participants are required to define the product’s name, personality, values, and visual identity to create a coherent and recognizable communication system.Packaging should be conceived as an integral part of the consumption experience, combining usability, clarity of information, and consistency with the overall product identity.

Submission and Evaluation

Participants are required to submit detailed descriptions along with up to five images in 4:3 format. Additional materials such as 3D files and high-resolution images can be included in a .zip archive.

Projects will be evaluated based on: