POP-UP MANIA #5｜Pop-up diary in Tokyo

Valentina Cannava12/22/2024≫ デザイン≫ イベント

POP-UP MANIA #5

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Pop-up diary in Tokyo

Get ready to dive into another exciting chapter of Pop-up Mania, where we explore the vibrant and creative events that have unfolded in Tokyo over the past year. From stunning installations to immersive experiences, this journey highlights the unique energy and innovation that make Tokyo's pop-up scene truly unforgettable. Sit back, relax, and enjoy the ride!

Dior “Prestige”

Azabudai Hills
31st of September 2024

Situated in the newly developed Azabudai Hills, the “Dior Prestige” pop-up celebrates the launch of the new anti-aging serum “Prestige”, emphasizing Christian Dior's deep passion for flowers.

Guests are welcomed by an immersive entrance adorned with Granville roses, leading to the “Rose Discovery” area. Here, the story of the roses unfolds in a beautifully curated space featuring a giant rose centerpiece inscribed with the phrase:

More than a rose, a gem of nature able to resist all.

The area also includes a rock embellished with roses and sections crafted from wooden and paper panels. These panels, accompanied by captivating videos and imagery, narrate Dior's timeless connection to roses.

Moving further, a picturesque rose garden and a sophisticated French bench provide the perfect setting for guests to capture memorable moments. The final section is dedicated to showcasing the tools behind the creation of “Prestige”. Visitors can experience the product and also enjoy a playful yet elegant photo booth, complete with a balloon and stunning views of Tokyo Tower.

Courtesy of Dior

Photo @ Valentina Cannava

Courtesy of Dior

Photo @ Valentina Cannava

Clé de Peau Beauté “Le Serume”

Jing Gallery in Harajuku
3rd of September 2024

To celebrate the launch of “Le Serum”, the renowned cosmetic brand Clé de Peau hosted a pop-up event at Jing in Harajuku. Divided into five distinct chapters, the event provided a well-organized and engaging experience for visitors.

The entrance area featured the product image illuminated by flowing LED light designs, complemented by white seating, coffee tables, and a compact display showcasing the product itself.

In the second room, a curved wall adorned solely with the brand's logo and projection mapping served as a space to introduce and explain the event's themes. Adjacent to this, a room decorated with tree bark and displaying videos of landscapes and flowers acted as a prelude to the next chapter where a white tunnel awaits visitors. Curved projection walls guided guests deeper into the experience, seamlessly leading them to the next section. Giant balloons, symbolizing the product's unique texture, adorned this area. The final space, elegantly draped in white fabric, was dedicated to interactive activities, adding an immersive element to the journey.

Photo @ Valentina Cannava

Cartier “Trinity”

Omotesando Crossing Park
31st of August – 9th of September 2024

This Cartier pop-up celebrates the 100th anniversary of the iconic “Trinity” ring through a captivating journey. The experience begins with a singular installation featuring a giant rendition of the Trinity ring, showcasing its three distinct textures - white, rose, and yellow gold. In this space, guests can enjoy a video presentation that highlights Cartier's rich history.

As visitors proceed into the venue, a dark room greets them with an immersive installation. The walls are adorned with imagery tracing the evolution of the Trinity collection, which has become a timeless emblem of the Maison.

The journey concludes in the final room, where a photo montage showcases a collection of advertisements and portraits of Cartier's brand ambassadors over the years, offering a nostalgic glimpse into the legacy of this iconic design.