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Fitness Tracker Company WHOOP's Headquarter Expansion

Elkus Manfredi Architects recently completed an expansion of WHOOP’s headquarters in Boston’s Fenway neighborhood to accommodate for the company’s rapid growth. Founded in 2012 by Harvard graduate Will Ahmed, WHOOP is known for its fitness tracker and the services (software and membership) they provide which help maximize athletic performance for professional athletes to avid amateurs. 

When first entering WHOOP headquarters, the visitor might not immediately know whether this is an office or a gym. Photo credit: © Andrew Bordwin

Building on the functionality and success of the original workplace finished in 2018, the design supports the increased needs of WHOOP’s high-tech enterprise with additional space for development and testing of its innovative fitness tracker as well as amenity spaces for clients and employees.

The WHOOP office expresses the function and face of the brand: beside a chic lounging area is an exercise room with an array of state-of-the-art workout equipment. Photo credit: © Andrew Bordwin

The science, technology, and testing facilities are on full display in WHOOP’s workspace. Immediately visible when visitors enter are the gracious, daylight-filled reception area, a living room/showroom area, a bank of exercise machines, a glass-walled conference room, and outside the window – views of the legendary Fenway Park.

The view of baseball’s legendary Fenway Park is one of the most inspiring features, underscoring the company’s commitment to world-class athletic performance. The prevailing color scheme throughout the office is clean white accented by the vibrant red of the WHOOP brand. Photo credit: © Andrew Bordwin

The seamless expansion anticipates the current work-from-anywhere realities and includes space for an additional 100 employees with flexible workstations and offices, a variety of meeting and collaboration areas, facilities for product testing and development, areas for exercise equipment as well as spaces for employee relaxation and camaraderie, including an expansion of the café.

WHOOP provides a large café to its employees for relaxation, recharging, and socializing. Among the offerings are snack drawers, cold-brew coffee on tap, and a washer/dryer for post-workout laundry. Used for all company meetings, the café also features access to a landscaped outdoor terrace. Photo credit: © Andrew Bordwin

Additional specialty spaces include a room for new mothers, a gender-neutral bathroom, and a podcast room. With transparency being a key design element, the clean, modern, minimal aesthetic projects the youthful energy, physical involvement, and entrepreneurial spirit of the company.

Exercise equipment is an integral part of WHOOP headquarters, set immediately adjacent to the company brand room and client seating area. Photo credit: © Andrew Bordwin

Expansion Key Features

• 9,248 total square feet expanded to 17,748 total square feet
• 70 workstations increased to 153 workstations
• 4 private offices increased to 8 private offices
• 7 meeting spaces increased to 11 meeting spaces
• The addition of 7 new phone rooms

With floor-to-ceiling windows along one entire wall, the boardroom takes full advantage of the view of Fenway Park, as well as benefiting from daylight throughout the workday. Photo credit: © Andrew Bordwin

Transparency is a driving principle behind the design at WHOOP. Workstations are set in open collaborative groups, and walls around the few private offices are glass. Employees all work at sit-to-stand desks that support health and wellness for everyone. Photo credit: © Andrew Bordwin

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behaviour, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behaviour, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. "Fast Company" lists WHOOP as the most innovative health and wellness company of 2020, and its founder, Will Ahmed, has been named to the magazine’s Impact Council.