A sculptural tribute to La Panthère
La Panthère de Cartier, a symbol of strength, freedom, and seduction, has accompanied the history of the French Maison since 1914. It currently appears on the facades of the Cartier boutique in Ginza, inviting the public to cross the threshold of an immersive and wild experience. The “Into the Wild” pop-up, celebrating this timeless icon with its unmistakable black spots and emerald eyes, is open to the public from October 22nd to November 3rd, 2025.
An entrance that sets the tone
A monumental chandelier, crafted from metal elements echoing the panther’s distinctive coat, welcomes guests. It marks the threshold into a journey where architecture, storytelling, and jewelry craftsmanship merge seamlessly.
A narrative in motion
Guided by the feline silhouette, visitors enter a curved projection room where the evolution of La Panthère—from its birth to its contemporary reinterpretations—is told through fluid, cinematic imagery.
Inside the visionary’s mind
A recreated study evokes the world of Jeanne Toussaint, the legendary Creative Director behind the icon. Wood paneling, shelves, and her desk form a quiet stage for immersive projections mapping her artistic legacy. A bespoke detail—carpeted with a subtle panther-face motif—adds a layer of refinement almost hidden in the dim light.
Expressions without limits
A mirrored chamber, wrapped in LED screens, hosts Infinite Expressions of the Panther. At its center, a hexagonal display presents three creative languages—graphic, abstract, naturalistic—demonstrating the Maison’s capacity for perpetual reinvention.
Where savoir-faire becomes spectacle
Artisans’ tools and recorded narratives reveal the collective mastery behind the piece: sculptors, setters, casters, polishers, designers. Semicircular screens show the feline coming to life through their hands—a rare and intimate look at Cartier’s craft ecosystem.
The theater as a final gesture
A forest-like foyer opens into a small theater screening La Panthère de Cartier, an animated short by Naoki Urasawa featuring Tomoko Yamaguchi and Yuta Tamamori. Seating is arranged on a sculptural “island” modeled after the panther’s spots—another subtle, intentional gesture that deepens immersion.
“God is in the details.”
From chandelier to carpet, wall motifs to seating structures, the entire pop-up is united by a single idea: the panther’s spotted coat, reinterpreted with nuance at every scale. The result is a compact yet emotionally resonant celebration of Cartier’s artistry—an experience built not on spectacle, but on precision, texture, and narrative depth.

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