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Bangkok International Fashion Week 2025 showcased the creativity and imagination of Thai designers 

Thai fashion is full of playful ideas, quirky concepts, and a fearless spirit of experimentation. The country is also renowned for its traditional craftsmanship, from handwoven silk to intricate dyeing, weaving, and embroidery, which contemporary designers continue to reinterpret in fresh and modern ways. Drawing further inspiration from Thailand’s rich cultural heritage, they create designs that mix tradition with innovation. Each year, this inventive energy comes alive at Bangkok International Fashion Week (BIFW), Thailand’s biggest fashion event and one of Asia’s most anticipated showcases. Under the concept “Fashionably Extraordinary,” BIFW2025 celebrates the ingenuity and vision of Thai designers on an international stage.

Fundao

Patinya

PAINKILLER Atelier

Held from October 16 to 19, BIFW2025 turned Parc Paragon, the plaza in front of Siam Paragon, into a large, covered runway. Over four days, 11 leading Thai designers unveiled their latest collections, offering a glimpse into the country’s vibrant fashion scene. Established brands with international followings, such as Asava, FlyNow, and Greyhound Original, shared the lineup with labels primarily known in Thailand but gaining recognition abroad, including 27FRIDAY, 37°C Thirty-seven Degrees Celsius, FUNDAO, ISSUE, Leisure Projects, NAGARA, PAINKILLER Atelier, and PATINYA. 

Supported by partners including the Tourism Authority of Thailand (TAT), M.A.C Cosmetics, THANN, and Kasikornbank, the event also promotes Thai design to a global audience and reinforces its role in advancing the country’s fashion industry.

ISSUE Presented by THANN

ISSUE Presented by THANN

ISSUE Presented by THANN

The runway kicked off with ISSUE Presented by THANN, where the brand’s fusion of art, culture, and fashion captured the essence of Thai identity in an imaginative way. Founded by Bhubawit Kritpholnara, ISSUE is known for its conceptual approach and focus on sustainability. Its Fall/Winter 2025 collection, Made in Thailand = Made of Everything Thai, reinterpreted traditional craftsmanship such as woven basketry into contemporary, playful designs. The show attracted actors and models from popular Thai media, creating a lively atmosphere that reflected ISSUE’s inventive spirit.

Celebrities and influencers front row at Greyhound Original

Greyhound Original

T-pop stars at BIFW2025

Also showing on the first day was Greyhound Original, representing the intersection of fashion, art, and street culture. Its Fall/Winter 2025 collection, BODY OF WORK, featured garments inspired by experimentation and imperfection. The runway became an art space, with textures resembling burnt paper, crumpled materials, and torn surfaces reimagined in refined monochrome clothing. The show was visually striking and energetic, with appearances from Thai celebrities, T-pop stars, and influencers. The brand continues to shape Thailand’s urban fashion scene, combining minimalism with conceptual design.

ASAVA

ASAVA

ASAVA

ASAVA, founded by Polpat Asavaprapha, stood out with sophisticated womenswear which combined modern design with Thai craftsmanship. The Autumn/Winter 2025 collection, The Sentiment of Autumn, emphasized clean tailoring, precise construction, and minimalist silhouettes. Exploring themes of self-reflection and individuality, the collection captured the confidence and elegance of the modern woman.

Leisure Projects

Leisure Projects

Leisure Projects

Emerging voices were also prominent at BIFW2025, including Leisure Projects, founded in 2012 by Nattapon Kanokvaleewong. Known for modern menswear that blends streetwear with refined details, the brand showcased Terra Mare, a collection inspired by the meeting of land and sea. The show featured relaxed, artful pieces and handcrafted accessories created with Jaar Studio from Udon Thani, presented on a lively, celebrity-filled runway. Having previously shown in Paris and Tokyo, Leisure Projects continues to represent the new generation of Thai fashion, appealing to younger audiences while expanding its presence through its flagship store at Siam Center and other key retail partnerships.

Nagara

Nagara

Nagara

Fashion house NAGARA, led by Nakorn Samphantharak, showcased a visually striking show that highlighted craftsmanship and traditional techniques. The collection combined Thai silk, hand-dyed textiles, and Japanese influences, resulting in garments that felt both artisanal and contemporary. Inspired by Yakuza tattoo motifs, each piece merged modern silhouettes with Asian artistic elements, reflecting Thailand’s textile traditions. NAGARA has previously shown in Paris, Tokyo, and New York, raising the international profile of Thai fashion.

27FRIDAY Presented by TAT

27FRIDAY Presented by TAT

27FRIDAY Presented by TAT

Another standout at BIFW2025 was 27FRIDAY Presented by TAT (Tourism Authority of Thailand), led by designer Chanachai Jareeyathana. The label is known for reinterpreting Thai identity through fashion, blending craftsmanship with contemporary storytelling. Its Fall/Winter 2025 collection, Made in Thailand, explored the idea of expressing Thainess beyond local materials, using symbolic motifs and distinctive garments to convey meaning. Celebrities appeared on the runway, bringing the brand’s playful yet thoughtful take on Thai culture to life. With more than three decades in the industry, 27FRIDAY remains a regular fixture at major Thai fashion weeks.

FLYNOW

FLYNOW

FLYNOW

The closing show of BIFW is usually the most memorable, and this year was no exception. FLYNOW, founded by Somchai Songwattana in 1983 and known for avant-garde, sculptural designs and its signature black-and-white aesthetic, delivered a stunning finale worthy of a Broadway production. The show was packed with storytelling, craftsmanship, and a truly imaginative world. FLYNOW has a significant international presence, having successfully expanded into the Southeast Asian, Japanese, and European markets after debuting at London Fashion Week in 1995. The evening featured the brand’s latest collection, The Sea Mist, inspired by the winter sea and morning mist, capturing moments of mystery, romance, and imagination. The runway brought the collection vividly to life, creating an unforgettable and fitting conclusion to the week.

BIFW2025

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