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Explore the natural motifs used by various brands

The second chapter of “Nature symbols in the brands” explores into the creativity of nature-inspired motifs in the works of Dior, Ferrari, La Coste and Versace. Let’s take a closer look!

DIOR - Motif “Toile de Jouy”

The “TOILE DE JOUY” motif, revisited and widely included in Dior's collections since 2019, has very distant origins. It was in 1760 when in the workshops of Christophe Philippe Oberkampf - one of the largest producers of cotton fabrics of the time - in Jouy-en-Josas in France, that this motif came to life. It was made with carved wooden stamps and later with more advanced printing techniques. Initially he portrayed rural scenes, showing country life, country houses, mills, courtship scenes, then expanding with increasingly varied and diversified themes, such as scenes that reflected contemporary interests, such as the first hot air balloon flight and Bastille Day. The colors used were very bright such as bright red, bisque blue and purple.

The reinterpretation of “TOILE DE JOUY”, which took place under the guidance of Maria Grazia Chiuri, features wild animals, succulent plants and new shades such as camel, black and grey, giving it the nickname “Forest”.

A fabric with ancient charm that even today continues to be synonymous with elegance and refinement.

https://nataliecanning.co.uk/blogs/news/do-you-know-these-five-facts-on-toile-de-jouy-fabrics

Courtesy of Dior

FERRARI - Prancing Horse

 The FERRARI car, an iconic emblem of Italian style, is represented by the legendary horse. Called “PRANCING HORSE” this symbol has an epic history.  The Italian brand was founded by Enzo Ferrari in the 1929 and was officially launched in the 1947.

The horse was donated to Enzo Ferrari in the 1923 in occasion of his victory in a car race called “Circuito Del Savio” in Ravenna, Italy. This symbols, which derives from the emblem used by the Italian aviator Francesco Baracca during the First World War, was given to Enzo Ferrari from the aviator’s mother, as a good luck charm.

Ferrari's prancing horse tells a story of heroism, success and passion for racing. It is a brand that evokes power, speed and exclusivity in all its expressions.

https://www.ferrarilakeforest.com/manufacturer-information/porsche-ferrari-logos/

https://www.dubizzle.com/blog/cars/ferrari-logo/

LA COSTE - Cocodile

The Franch brand, founded in 1933 by tennis player René Lacoste, is renowned for its sportswear made from cotton piqué. The COCODILE, symbol of LA COSTE, is one of the most famous and immediately recognizable logos in the world.

The choice of this animal takes origins from René Lacoste's nickname. This name was attributed to him from the American press after a tennis match during the championship “Davis Cup”. This nickname expresses his determination and his ability to play tennis with such strength and aggression, much like the animal itself.

The cocodrile symbol appear for the first time in the 1927, designed by the stylist Robert George. A few years later, it was applied on the polo shirt making the first time a brand use the visible logo on the clothes.

Courtesy of Lacoste

Courtesy of Lacoste

VERSACE – Medusa

Founded in 1978 by Gianni Versace, expression of Made in Italy thought the craftsmanship and luxury the Italian Maison, is one of the must iconic brands worldwide. The MEDUSA logo was inspired from the Greek mythology. It was in 1993 when Gianni Versace - native to Calabria, in the South of Italy - was looking for a symbol that could link his origin with the Maison.

The choice falls on the Medusa, inspired by an archaeological find seen as a child in Reggio Calabria. Charm, power and mystery are intertwined in this emblem, which becomes a distinctive sign of the Maison, present on buttons, bags and even in the mosaics of his villa in Miami. The MEDUSA represents irresistible attraction, and as once he said: “When people look at Versace, they must feel terrified, petrified, just like when they look into the eyes of the Medusa”.

Courtesy of Versace

Courtesy of Versace

It doesn’t matter whether the symbol appears in the pattern, the logo, or as a simple decoration. These brands have created something unique - a small detail that is instantly recognizable everywhere.