A global series that transforms historic buildings into immersive nighttime experiences

Moment Factory, a Montreal-based multimedia studio, presents “AURA,” an immersive experience series that transforms cultural landmarks into must-visit destinations. The project reinterprets the architectural beauty and historical narratives of heritage sites through light, sound, and projection. Through nighttime programs, visitors experience these spaces from entirely new perspectives.

AURA Église Saint-Roch, Quebec City (inaugurated in 2025)
Photo credit: Moment Factory

A Site-Specific Experience Blending Architecture and Narrative

AURA is a site-specific project that builds narratives based on the history and spatial qualities of each venue. By integrating projection mapping, lighting, and spatial audio, the experience enhances architectural details and amplifies the perception of scale. Each installation is uniquely designed according to the structure, ornamentation, and cultural context of the site. As a result, every AURA experience is distinct, positioning architecture itself as a storytelling medium.

AURA Invalides, Paris (inaugurated in 2023)
Photo credit: Moment Factory

AURA Invalides, Paris (inaugurated in 2023)
Photo credit: Moment Factory

AURA Invalides, Paris (inaugurated in 2023)
Photo credit: Moment Factory

AURA Invalides, Paris (inaugurated in 2023)
Photo credit: Moment Factory

AURA Invalides, Paris (inaugurated in 2023)
Photo credit: Moment Factory

Expanding Across Global Cultural Landmarks

The AURA series is currently presented in several iconic venues worldwide, including Notre-Dame Basilica in Montreal, the Dôme des Invalides in Paris, and Grace Cathedral in San Francisco. These projects have collectively attracted millions of visitors and are recognized as a new model for activating cultural institutions. By extending programming into nighttime hours, AURA contributes to both tourism and cultural sustainability in each city.

Redefining the Relationship Between Technology and Architecture

Moment Factory integrates video, lighting, sound, and interactivity to expand the value of architectural spaces. In AURA, technology does not dominate but instead serves to reveal and enhance architectural qualities. This approach enables visitors to engage more deeply with space itself, offering a renewed understanding of the relationship between heritage architecture and digital media.

AURA Notre-Dame Basilica, Montreal (inaugurated in 2017)
Photo credit: Moment Factory

AURA Notre-Dame Basilica, Montreal (inaugurated in 2017)
Photo credit: Moment Factory

AURA Notre-Dame Basilica, Montréal (inaugurated in 2017)
Photo credit: Moment Factory

AURA Notre-Dame Basilica, Montreal (inaugurated in 2017)
Photo credit: Moment Factory

AURA Notre-Dame Basilica, Montreal (inaugurated in 2017)
Photo credit: Moment Factory

About Moment Factory

Moment Factory is a Montreal-based multimedia studio founded in 2001. The studio specializes in creating immersive environments by integrating architecture, video, lighting, sound, and interactive technologies. With over 500 projects completed worldwide, its work spans airports, theme parks, cultural institutions, and public spaces. Notable clients include Disney, Microsoft, Sony, and Universal. The studio is internationally recognized for its expertise in designing experiences that merge physical space and digital media.