"Scandi2.0" - New tendency | Grand Relations Atelier
At the Grand Relations' atelier in Stockholm, Interior stylist Caroline Sandström and photographer Mike Karlsson Lundgren create a visual story of classic Scandinavian minimalism and international pioneering design in a bold interpretation of "Scandi2.0"
The unique atelier offers an unexpectedly quiet space with the sun shining through a north-facing wall of windows about 5 meters high. In a setting created by leading interior stylist Caroline Sandström the new trend is exemplified and captured by photographer Mike Karlsson Lundgren, as straight lines are juxtaposed with irregular, organic shapes put in place – all softening the look and feel of the room.
From a light and rustic palette, the space accepts the contrast with darker materials, wood and shades. An updated version of traditional Scandinavian minimalism, established over the years, incorporating rough surfaces and natural materials that age over time.
According to Grand Relations founders Hans Hjelmqvist and Tove Regnander, they feel that people are looking for something more solid, authentic and elegant. The features of tomorrow are now native to products with a Scandinavian taste. In "Scandi 2.0", craftsmanship remains at the center of the stage, stepping away from hyper-consumerism with a tempered approach to bold and minimalist design.
About Grand Relations
Grand Relations is a strategic communication and PR agency specialized in premium design and lifestyle brands on a global market. Its clients include Carl & Hansen & Son, Farrow & Ball, Foscarini, Fritz Hansen, Hem, Hästens Bed, Fogia, Louise Liljencrantz Design etc.