An open workspace unfolds along the large, mountain-facing bay windows of the building
Interior design studio Vives St-Laurent presents its latest collaboration: the Dime headquarters. The project consists of the relocation of a warehouse and the interior design of the company’s offices. Based in Montreal, Dime contributes to the skateboarding community’s exposure through the production of videos, clothing lines, and through collaborations with renowned brands. The company is also known for hosting events such as the Dime Glory Challenge, enabling Montreal to shine on the international skateboarding scene.
The company’s new collaborative space is located in the heart of a former industrial sector in Montreal's Mile-End district. Breathtaking views of Mount Royal convinced the founders to move to the 6th floor of the Casgrain Avenue building. Airy and simple, the space comprises several open and closed areas, enabling collaborations. A large common area, which includes a vestibule, a lounge, and a kitchen, is featured at the suite’s entrance.
The kitchen design is thus focused on a large, steel, island-type table, creating space for informal meetings and socialization. Connected to the entrance and kitchen are two meeting rooms of different sizes. The largest one, which can comfortably welcome 10-12 people, is intended to facilitate the design and development teams’ daily reviews. The second room offers a more flexible and modular layout to accommodate a variety of team needs. The use of residential-style furniture accentuates the comfort of this second meeting room and contributes to the relaxed atmosphere of the office. A sofa, a side chair, and a round table can easily be moved.
Artifacts and by-products collected throughout the years are displayed throughout, with shoes, construction helmets, photographs, trophies, and sculptures adorning the place. The office consequently becomes a neutral canvas that enables the brand’s personality, renowned for its humour and innovative concepts, to speak for itself.
The addition of vintage pieces, including a Roche Bobois sofa, mid-century-style tables and chairs, and a rosewood bookcase, further contribute to the creation of a unique and refined look. These singular pieces contrast with the contemporary furniture selected by Vives St-Laurent.
The head office’s subdued aesthetics bring the industrial essence of the place to the forefront, while a personalized touch reflects the values of the company. With a culture focused on the principles of family and collaboration, which values commitment and participation (clan culture), Dime offers an environment that promotes the creativity and fulfillment of its team.
About Vives St-Laurent
Founded in 2018, Vives St-Laurent is an interior design studio specializing in residential and commercial projects. Their approach questions the junction between aesthetic and function. The work of the team emphasizes quality through the creation of spaces that are straightforward, simple, and devoid of superfluous aspects. Over time, Vives St-Laurent has increasingly specialized in the layout of corporate environments. This branch of activity is, for the studio, a chance to revisit and rethink the codes of office spaces.
Dime was born in Montréal from a common thread between a group of skateboarders exercising fun and creativity. Beginning in 2005, Dime's skateboarding video projects established itself as a company known for its humour and innovative concepts. In 2015, the Dime Glory Challenge elevated skateboarding events to a new standard with its uncompetitive style and broad, relatable appeal. Following the same ideologies, Dime opened its flagship store in Montréal and evolved into a clothing brand sold in finer skate retailers and fashion boutiques worldwide.