With a shared Danish design tradition and ambition to democratise great design, BoConcept has partnered with global architects BIG - Bjarke Ingels Group - to launch its exclusive “Nawabari” collection. The collection's design, led by Partner and Head of BIG Products Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds. ‘Nawa’ means rope in Japanese, and the term “Nawabari” traditionally translates as stretching rope.adf-web-magazine-boconcept-x-big-nawabari-3

Transforming shared spaces

Combining BoConcept’s simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces. BIG is always interrogating the intersection between work, life and play, meaning these contemporary pieces are equally as showstopping in a hotel lobby and gallery as they are in a residential home or social workspace.

The collection

Nawabari comprises two sofa sizes, an armchair, two coffee tables and two pouffe sizes. The collection can be used individually as standout pieces or grouped together to create a standalone area. The collection can also be customised to meet the specific needs of each individual project.adf-web-magazine-boconcept-x-big-nawabari-4

A debut at BIG HQ

Proving the collection’s desirability, Ingels has specified Nawabari to feature across several floors of BIG’s flagship new HQ in Nordhavn, the Port of Copenhagen, opening in AW/23. The vast industrial space, symbolic of the city’s design power, was also the setting for the global campaign shoot.

About the partnership

Bjarke Ingels and his team of architects, urbanists and designers address the big questions of the 21st century, shaping the world around us with visionary solutions to reach a better way of living. Remaining true to the essence of Scandinavian design, BoConcept creates timeless designs characterised by their clean lines, functional elegance, and understated beauty. The Nawabari collection is currently available in selected BoConcept stores globally, including Paris, Copenhagen, London, Tokyo, San Francisco and Dubai. For showroom details please visit here.adf-web-magazine-boconcept-x-big-nawabari-1adf-web-magazine-boconcept-x-big-nawabari-2


BIG - Bjarke Ingels Group is a Copenhagen, New York, London, Barcelona, Shenzhen and Los Angeles-based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. Led by Bjarke Ingels, the studio is currently involved in projects throughout Europe, the Americas, Asia and the Middle East.


BoConcept has been championing the spirit and principles of Danish design since 1952 and is the world’s most global furniture retailer, with over 340 stores spanning 67 countries on 6 continents. The brand works with award-winning designers to create collections of furniture, accessories and lighting for private homes and business spaces.