Exhibition Design that Creates an Immersive Experience

ATELIER BRÜCKNER unveiled its design of "Journey of the Pioneers", an exhibition stretching over three floors and 3,000 square meters of The Museum of the Future, one of Dubai's main attractions and an iconic building (architecture by Killa Design) inviting visitors to embark upon a futuristic expedition.

Museum of the Future - Architecture
Photo credit: Daniel Stauch

Level 3 - Al-Waha
Photo credit: Giovanni Emilio Galanello

Every floor of the museum has been created as an in-world immersive experience, with strikingly powerful spatial narratives focusing on a vision of the future: Life in space, bioengineering and the regeneration of damaged ecosystems, and individual wellbeing.

The strikingly unusual architectural form of the Museum of the Future is that of a shimmering silver ring whose exterior walls are decorated with spiralling calligraphy. The design catches the eye of everyone who drives by the skyscrapers reaching heavenward along Dubai's busy Sheikh Zayed road, and it reflects and projects thoughts about the future embraced by the Sheikh, who states that "the Future belongs to those who can imagine it, design it, and execute it. It isn't something you await, but rather something you create."

Level 5 - OSS Hope
Photo credit: Giovanni Emilio Galanello

Level 5 - OSS Hope
Photo credit: Giovanni Emilio Galanello

Level 5 - OSS Hope
Photo credit: Giovanni Emilio Galanello

Inside the museum, visitors are drawn into an inspirational, invigorating experience on three different chapters that illustrate the challenges of the future: The "Journey of the Pioneers" exhibition launches museum visitors into the year 2071 in a high-speed space capsule, transporting them to the OSS Hope space station. There, pioneers are being recruited to embark on a fictitious, albeit very realistically portrayed mission in space: the purpose of their endeavour is to use the sun's energy to provide power for mankind by harvesting it from the moon and transmitting it down to the Earth.

LEVEL 5 - OSS Hope
Photo credit: Giovanni Emilio Galanello

Level 5 - OSS Hope
Photo credit: Giovanni Emilio Galanello

Many implemented projects have transformed the world of 2071 into a more sustainable place to live. For example, Cairo has become a Green City, as can be seen when visitors observe an Earth Overview from the space station's bridge. Despite this, the world continues to be at risk; forest fires threaten the Amazon rainforest, home to the OSS Hope's base station. Visitors are presented with an overview of current challenges and projects, and they are invited to sign-up and contribute through recruitment stations at the end of the experience.

Level 4 - HEAL Institute
Photo credit: Giovanni Emilio Galanello

Level 4 - HEAL Institute
Photo credit: Giovanni Emilio Galanello

Level 4 - HEAL Institute
Photo credit: Giovanni Emilio Galanello

Level 4 - HEAL Institute
Photo credit: Giovanni Emilio Galanello

Back on Earth, as a second chapter of the journey, the HEAL Institute on exhibition level 4 inspires visitors to equally become pioneers in contributing to the regeneration and healing of the ecosystem through bioengineering. They are first immersed in the beauty of nature and discover how life in the rainforest is interconnected.

"The Library", will enchant anyone who enters it. Visitors are embraced by 2,400 laser-engraved crystal jars, each representing a species, from mammals and plants, to single-cell organisms, either alive or extinct by the year 2071. Throughout the space, people wearing lab coats are observed investigating the jars with the help of a special device. Incubators in "The Observatory" show the multitude of research projects that scientists from the institute are working on in 2071: developments on fire-resistant trees, seed bombs, and lipid-rich quinoa are almost complete.

Level 3 - Al-Waha
Photo credit: Giovanni Emilio Galanello

Level 3 - Al-Waha
Photo credit: Giovanni Emilio Galanello

As a third chapter to the Journey, the ALWAHA is a space where the pioneers encounter themselves. It is where visitors discover and reconnect to their senses, allowing the future to be a space of happiness, calm, and wellbeing in an increasingly technological environment. Visitors enter the relaxing, therapeutic atmosphere through an entrance with a central fountain. Visitors are presented with several treatments and therapies using novel technologies. In "Movement Therapy", visitors walk around, explore, and discover how moving can restore, refresh, and delight. They dance to the rhythm of the wind and the waves, immersed in reactive projections, as spiralling whirls of sand follow below their feet. In the final experience, "The Centre" is a space of contemplation, decompression, and relaxation. Visitors gaze at the beauty of light being refracted through water as it projects on an overhead dome, on the surrounding walls, and on themselves.

Future Heroes Exhibition
Photo credit: Giovanni Emilio Galanello

Future Heroes Exhibition
Photo credit: Giovanni Emilio Galanello

The "Journey of the Pioneers" exhibition has been designed and created as a fully immersive experience. The guiding lights and choice of materials play a significant role in the sensory experience. The space station walls are interwoven 3D printed meshes that appear to be made from asteroid mined material. The walls of the HEAL Institute are made of sustainable rattan palm, and clay engulfs the ALWAHA walls. Every detail has been precisely devised and crafted with an eye to its role in the overall experience.

ATELIER BRÜCKNER

With offices in Stuttgart, Germany and Seoul, Kore, ATELIER BRÜCKNER employs 130 professionals and is one of the world's leading exhibition designers. It creates narrative spaces for museums, brands, and visitor centres, with a determined focus on communicating emotional content in order to create lasting experiences.