Kostow Greenwood Architects Upgrades the Verison Media's Broadcast Production Studio in NY

An award winning boutique firm, Kostow Greenwood Architects has  worked on a project to redesign a broadcast facility of Verison Media in NYC. As a broadcast studio design specialists, the firm has collaborated with Perkins & Will, the lead architect of record, to create a signature facility that fosters connection and collaboration across their brands.


Photo credit: © Adrian Wilson

At the Reception Hub, the spatial design encourages the intersection of environments and activities.  Here, open lounge seating and live broadcast production exist side-by-side for visual interaction.  As a media company, this confluence of atmospheres reflects the varying modes and dynamism of Verizon Media’s work. 


Photo credit: © Adrian Wilson

The design purposely breaks down the hierarchy of individual spaces, allowing for movement through the hallways and breakout rooms and providing an array of accessible workspaces. The Reception Hub and Control Room 1 were carefully calibrated to balance contrasting work environments. The new reception hub serves as both a gateway for visitors and lounge-like workstation for staff meetings, off camera interviews and editing, while offering clear site lines into the control room.


Photo credit: © Adrian Wilson

The configuration of the Reception Hub and Control Room 1 were carefully considered to balance contrasting work environments.  As Control Room 1 is a glass-enclosed space, visual contrast and sound transmission was controlled by variable light settings and acoustical treatment in the Control Room.  An applied film with gradient opacity helps provide privacy for broadcast operators within the room.


Photo credit: © Adrian Wilson

Studio A received multiple upgrades to prepare for Yahoo Finance, which expanded to full-time production while relocating from another Verizon Media property.  New broadcast hardware, LED lighting and controls advanced the production capabilities for current and future programming, while a new, custom set maximized the possible shooting angles by utilizing all four corners of the room.


Photo credit: © Adrian Wilson

The orientation and organization of Control Room 1 is formed to be a feature element of the main Reception Hub.  Monitors and consoles are placed in a standard hierarchy for production workflow but are oriented so that reception guests and viewers can witness the action.


Photo credit: © Adrian Wilson

Each Control Room has a dedicated Audio Booth providing multiple positions with visual connectivity to the Control Room and Reception Hub beyond.   


Photo credit: © Adrian Wilson

In contrast to Studio A, Studio B was outfitted for flexible programming and is expected to support varying brands and content.  The studio received new broadcast hardware, LED lighting and controls to advance technical capabilities.  An existing truss grid was expanded to optimize shooting angles at multiple corners.  The former glass-enclosed studio received new acoustically treated partitions and wall treatment for improved sound isolation along with a new raised floor system.


Photo credit: © Adrian Wilson

Control Room #2 and its surrounding corridor is playfully refreshed with a dynamic wall treatment, bringing a new energy and vibrance to the work environment.


Photo credit: © Adrian Wilson

Additional production support was consolidated into the space, including multiple green rooms for talent, graphics suite, and huddle rooms.  The open concept extends throughout the environment to ease movement and workflow. 


Photo credit: © Adrian Wilson

The entry into the Broadcast Suite highlights activity in the Master Control Room, while providing immediate access to the main workflow circulation.  In addition to standard master control functions, it is also equipped to act as a remote control room for any studio or off-site production.  New cable tray infrastructure was installed throughout.  As an exposed pathway, they provided easy access during broadcast integration and will remain easily accessible for any future upgrades or changes. 

About Kostow Greenwood Architects

Established by Michael (Mickey) Kostow in 1987, and later joined by Jane Greenwood in 1998, Kostow Greenwood Architects has grown and expanded by welcoming truly challenging projects for their ability to transform daily experience on a large scale. Jane and Mickey eventually focused on building a small, honest team that truly cares about their craft but can execute large and complex projects with ease. Today, Kostow Greenwood Architects is a boutique firm that focuses on highly functional designs focused around people.