citizenM Marks a New Milestone with Marriott Partnership for Global Reach

Amsterdam-based architecture and interior design studio Concrete celebrates a major milestone as citizenM, the hotel brand it helped shape since inception, enters a new phase through acquisition by Marriott International. With this strategic partnership, citizenM is set to accelerate its global journey while staying true to its core identity rooted in smart design and seamless hospitality.

citizenM Menlo Park
Photo credit: Richard Powers

Known for redefining the hospitality experience, citizenM focuses on offering immersive and memorable stays by integrating technology, modern comfort, and guest-first service. This acquisition provides citizenM with access to Marriott’s expansive global network, allowing the brand to enter more cities and connect with a broader demographic of contemporary travelers. The brand identity will remain intact, ensuring the distinctive experience that citizenM guests appreciate continues to thrive. Concrete has designed every hotel in citizenM’s portfolio, developing environments that combine style, efficiency, and comfort at a smart price point. With a consistent design philosophy, the studio has helped citizenM build a recognizable global presence that reflects modern lifestyle values. Since its founding, citizenM has championed a vision of smart luxury that transforms the traditional hotel model by prioritizing innovation and experiential living.

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

36 Hotels and Growing

As of today, citizenM operates 36 hotels with 8,544 rooms in over 20 cities worldwide, including major hubs like New York, London, Paris, and Rome. The brand currently has three more properties under construction, totaling over 600 rooms, scheduled to open by mid-2026. With Marriott’s backing, citizenM anticipates significant expansion across all global regions in the coming decade.

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

citizenM Menlo Park
Photo credit: Richard Powers

About Concrete

Concrete is a multidisciplinary design studio based in a canal house in Amsterdam’s red-light district. Since 1997, the firm has developed innovative architectural and interior concepts that transcend traditional boundaries. Their expertise spans architecture, interior design, urban development, branding, and conceptual programming. At the heart of Concrete’s philosophy lies the principle that people come before buildings. They believe that “form follows life,” creating environments that align with how people live, move, and interact. This human-centered approach has defined their long-term collaboration with citizenM and continues to guide their design thinking into the future.