The California-based architecture firm prepares for its next 25 years
William Duff Architects (WDA) announces major areas of investment as it looks to the future, including new commitment values, new practice areas, and a new office. WDA—whose accolades include awards from the American Institute of Architects, International Design Awards, and San Francisco Design Week, and multiple placements on San Francisco Business Times' annual Fast 100 (Fastest Growing Companies) and Best Places to Work lists— also launched a new website featuring a refreshed logo.
"With these major areas of investment, we are building on WDA's DNA as a people-based practice," states founder William S. Duff, Jr, AIA. For Duff, these commitment values which encompass six areas—design, sustainability, clients, communities, culture, and the profession—will "direct the firm's aspirations and altruistic energy into meaningful action—from who we hire and who we work with, to how we make an impact."
"Architecture creates habitable art," adds Duff, who believes in the power of art as expressed through architecture, whether humble or grand to shape, uplift, and even change lives.
A staunch supporter of arts education who has served as President of the Board for two Northern California non-profit arts organizations, he describes as "transformative" his experience leading the design team on Big Ranch Road—the reimagining of an early 20th-century hay barn for Cindy and Howard Rachofsky, among ARTnews' Top 200 art collectors for 2022. Says Mrs. Rachofsky of working with Duff on the art-meets-architecture project, which functions as both an extended private living space and a venue for fundraisers and select community events, “We gave him free rein. When you commission a piece, you can’t ask the artist to run it by you first.”
With his eye on the next 25 years of WDA, Duff envisions "scaling architecture's transformative potential by working with similarly open-minded and adventurous clients on contextually considerate and architecturally progressive buildings and spaces which serve communities, convey shared values, and inspire people to interact with each other."
About William Duff Architects
Founded in 1998 and located in San Francisco, WDA finds inspiration in the people, landscapes, and values of Northern California, which inform every aspect of our work, from our design philosophy to our collaborative process, to our value for clear and transparent communication with our clients. The firm’s commitment to a culture that fosters curiosity, collaboration, and innovation drives its success in projects across its Residential, Hospitality, Community, and Commercial practices. An alumnus of Cornell University (Bachelor of Architecture) and Colorado State University (Masters in Construction Management), William holds architecture licenses in five states (CA, CO, AZ, OR, WI). He is the past President of the Board of Directors of Young Audiences of Northern California, which provides art learning for pre-kindergarteners through high schoolers, and is the past President of the Board of Directors of diRosa Center for Contemporary Art, a 217-acre non-profit art center with a 1,600-piece collection in Napa, California.