Each color has a different meaning

The world of colors offers an assortment of connotations, establishing a specific personality, a job category, or a particular event. Color determines what we are, sometimes becoming true stereotypes. One of the biggest clichés is undoubtedly the color “PINK” associated with girls and the color “BLUE” with boys. But it wasn't always like this!





The color “PINK” - part of the “RED” color family - was used for males.

Red symbolizes strength, passion, energy, courage, blood and war.

Examples include the tunic worn by Jesus, the tunics of the Roman military cloaks, Jay Gatsby's pink dress in “The Great Gatsby”, Elvis Presley's clothes, and the pink Cadillac.

“BLUE,” a calm, refined color symbolizing purity, was for females. This color was used in many medieval paintings to portray the veil of the Virgin Mary.



Throughout history, this “color-gender” combination has undergone variations.

From the first half of the nineteenth century, around the 1940s, pink became the “feminine” color.

This change has its roots - among the various and disparate testimonies - in introducing a French custom, a “trend” where girls were assigned the color pink and boys blue.

That happened because the color pink and its pastel shades began to take on the meaning of delicacy. Furthermore, it alluded to nudity. Therefore, pink has become the color of election for lingerie.

On the other hand, men began to wear more and more dark and sober colors associated with the business world.

Colors in clothing have different meanings depending on the various cultures.

The color WHITE, currently used for wedding dresses, is associated with funerals in many cultures.



Let's take it one step at a time. What was the color of wedding dresses initially?

In ancient times, RED represented good omen, love, prosperity, and happiness and was used for wedding dresses.

With the advent of Christianity, RED was replaced by BLUE, symbolizing purity, religious devotion, and nobility of soul.

The tradition of the white wedding dress owes its origins to Queen Victoria. In 1840, for her wedding to Prince Albert, she chose a white dress, a symbol of purity and innocence, two of her main qualities. Since then, white has become the prevalent color for wedding dresses in Western cultures.



In Asian countries - China, Japan, Korea, India - and some African countries - Togo and Cameroon - as mentioned above, the color WHITE is still used for funerals and never for festive displays.

Symbol of freedom, peace, purification, and rebirth of the soul, and associated with the paleness of the deceased.


Photo @Getty Image

Pharaohs in Egypt used YELLOW instead, closely linked to the color gold, representing eternal life. Afterward, RED took over because it transmitted the vital energy associated with blood to the deceased.

Even in ancient Italy, RED represented the color of respect. Today, this color is used only for the Pope's funeral.

Nowadays, the color par excellence of mourning in Italy is BLACK, symbolizing sadness, solemnity, and loss.

This custom varied based on social conditions. Since BLACK is not a natural color - the fabrics had to be dyed - and not everyone had the financial means to cover this expense. The less wealthy classes used brown tunics, which were much cheaper and easier to find because they were made with a natural fabric.


Photo @ Shutterstock

Color is also a communication tool for moods and expressing a professional category.

Doctors, for example, are identified with the color WHITE. This color is not only a symbol of purity but also of health. They are also used for hygienic reasons.

Businessmen, great managers, and lawyers are characterized by dark colors - BLACK, GREY, BLUE - combined with a white shirt. Just like university professors, at least in Italy, the distinction of the color of the tie depends on the faculty they belong to - BLUE for law, ORANGE for sociology, RED for medicine, and GREEN for natural sciences.


Photo @Getty Image



The agricultural and mental well-being sector sees GREEN as the protagonist, the color of serenity and regeneration, nature and authenticity.

And the architects? Simply BLACK. Expression of elegance, luxury, minimalism, and absolute purism above any passing trend.



Each color has a different meaning - melancholy or festiveness, calm or vigor - associated with people, moods, or traditions. As the American painter John French Sloan asserts:

Color is like music.

The palette is an instrument that can be orchestrated to build form.