Pursuing the expressive power of reclaimed wood and traditional crafts to create unique design works

For Naturedesign, the heart of every project is the material used and its expressive potential. The historic brand from Cerea, near Verona - now in its third generation and led by Thomas Franco - has been a leader in sustainability since the beginning.  The legacy continued at Milano Design Week 2022 with collections presented at the Salone del Mobile.Milano. 

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Geode sideboard
Photo credit: courtesy Naturedesign

Naturedesign’s ethical and aesthetic code has always been rooted in the re-use of materials and the reclamation of rare woods, which are then paired with stone, glass, leather, and metal in unique and ultra-contemporary design works. This also reflects an act of rediscovery of the region’s extraordinary and rare traditions of artisan craftsmanship - a heritage to be preserved and protected - including, for example, the traditional glassmaking arts of Murano. Naturedesign embraces artisan processes, natural materials, and a low environmental impact supply chain that extends to transportation, specifically designed to curb CO2 consumption. Pieces from the latest collections are designed for “air-free” travel, meaning that they are disassembled and bound by highly-compact, plastic-free packaging. Those who choose a table, a sideboard, a chair, or a bookshelf by Naturedesign embrace nature with love and respect.

Dusk sideboard

Volumes and proportions combine harmoniously, drawing a sharp and refined image. The Dusk sideboard, available in two versions, stands out for its style and textural effects.

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Dusk sideboard, Dew mirror
Photo credit: courtesy Naturedesign

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Dusk sideboard, Dew mirror
Photo credit: courtesy Naturedesign

Geode sideboard

Formal rigor and functional freedom come together in a simple and immediate language. The linearity of forms enhances the visual and sensory aspect of reclaimed wood.

Lymph table

The Lymph table takes on the sinuous contours of biomorphic forms. The shaped base supports a series of organically-shaped tops that create a soft and fluid convivial surface. Its freely drawn lines emphasize the skill and value of its artisan craftsmanship.

Lymph table, Pebble chairs, Dusk sideboard Photo credit: courtesy Naturedesign

Lymph table, Pebble chairs, Dusk sideboard
Photo credit: courtesy Naturedesign

ILL Murano table

This table embodies the philosophy of Naturedesign. The star of the show is the centuries-old reclaimed wood, brought to new life, but preserving its timeworn character. Its unique character is further enhanced by a mass-cast Murano glass base.

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ILL Metal table, Manta chair, Geode sideboard, Graft Metal bookcase
Photo credit: courtesy Naturedesign

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ILL Murano table, Bay Metal chair, River sideboard, Eclipse mirror, Graft Murano bookcase
Photo credit: courtesy Naturedesign

Sail table

The base of Sail, like an interplay of light and shadow on which the top seems to float, reveals aesthetic and constructive concepts reminiscent of unfurled sails. Contrasting with the thin steel of the structure, the top is made of wood, ceramic, or marble, each version showcasing its particular material.

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Slice sideboard, Sunset mirrors
Photo credit: courtesy Naturedesign

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Sail table, Bay Wood armchair
Photo credit: courtesy Naturedesign

Waterfall table

Completely made of fired glass, each table is a unique, collectible piece. The purity of the design emphasizes the skillful artisan craftsmanship. The unique rock-effect finish of the top creates striking textural effects, projecting soft hues with an air of natural balance.

Bay Wood armchair

Casual and contemporary elegance with comfortably curved lines and light volumes. Soft padding makes for an inviting seat. Fabrics and leathers add pleasant tactile sensations.

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Monolith table, Bay Wood armchairs
Photo credit: courtesy Naturedesign

Pebble chair

Cozy and sophisticated, the Pebble chair is the perfect complement to every table in the new collection.

Stem bookshelf

The earth-and-sky bookshelf, Stem, creates spaces to be experienced with total freedom, balanced between functionality and creative flair. Available in rectangular or curved composition, with metal or wood uprights, and glass or fired glass shelves, it can be wall-mounted or can stand alone in the center of a room, defining the space in an informal way.

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Stem bookcase
Photo credit: courtesy Naturedesign

About Naturedesign

Since its founding, Naturedesign has been about love of fine materials, and has been a leader in sustainability. The historic brand from Cerea, Italy, near Verona - now in its third generation and is led by Thomas Franco - focuses on re-use and principles of the circular economy. The purpose of these deliberately simple designs is to showcase the expressive and sensory power of the materials used, with reclaimed wood joined with stone, glass, leather, and metal in unique and creative works. The studio's low environmental impact supply chain extends to transportation, specifically designed to curb CO2 consumption.


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