Effective Communication Offices in Barcelona

The Swedish company Effective Communication's new office, designed by EL EQUIPO CREATIVO, in Barcelona, offers their young Swedish team a new fun and fresh workspace; ​a place where they can both “work hard" and "party hard", and which allows them to celebrate their "after-work" events and "Friday barbecues", important activities of their corporate strategy.

The dinning room　Photo credit: Adrià Goula

The design converts their workspace into a beach, bringing a fresh and fun atmosphere that invites the team to maintain a positive attitude, as part of their corporate philosophy.

In summary, the objective is that the design help lightens the call centre's hard-working schedule by offering spaces to relax, socialize and play. Through a new spatial concept, the company envisions generating a happy and fun company culture, with one aim: to retain their staff by developing personal relationships beyond work and creating a small "Swedish family" in Barcelona.

Main entrance　Photo credit: Adrià Goula

The offices are in the Poble Nou neighborhood, an old industrial and workshop area next to the coast, today converted into the 22@ District, the new technological and artistic centre of the city: the new "place to be" for any young company.  Its proximity to the sea, and the idea of ​​creating a playful workplace for young Swedes in Barcelona, ​​made the designers think of creating an office inspired by the beach. 

The Call center　Photo credit: Adrià Goula

The main space of the headquarters is the large call-centre room, which requires very careful acoustics due to the type of work carried out there. EL EQUIPO CREATIVO used sound-insulation elements as one of the leading design strategies. 

To emphasize that "outdoor feeling", the kitchen's ceiling acoustic panels, in white organic shapes, simulate clouds under a blue sky.
Photo credit: Adrià Goula

The design in both the kitchen and terrace reflects the most playful and sporty beach aesthetic, offering different seating and socializing arrangements:  intimate corners, more group-friendly surfboard tables, table games, pool and even a kiosk-bar for "after-work" parties every Friday.

The terrace, a socializing space　Photo credit: Adrià Goula

The bathrooms contain an extra surprise with the use of graphics of vintage sailor characters.　Photo credit: Adrià Goula

Through a design centred on the user experience, the company's staff becomes the protagonist of the space itself, it's activating element. The design introduces "play" as the counterpoint to the idea of "​​work", as playing generates camaraderie among colleagues. The result could not be more favourable for the company: a highly productive, motivated team with a great sense of camaraderie.

The Executive Office : a more neutral aesthetic, culminating in the luxurious management office. Photo credit: Adrià GoulaPhoto

About EL EQUIPO CREATIVO

EL EQUIPO CREATIVO is an interior design studio based in Barcelona and specialized in the design of gastronomic, commercial, and brand spaces. Since 2010 they have worked for some of the most prestigious chefs in the world, like Ferran Adrià, and their designs gather 4 Michelin star restaurants.