Intercity Hotel in China Inherits the German DNA "Less is More"
Intercity Hotel originated from "Deutsche Hospitality," one of the most famous hotel groups in Europe, it is a business hotel brand seen in major subway stations and transportation hubs. Intercity Hotel's arrival in busy Chinese cities requires adaptation to China's bustling business trips, as well as coping with more intensive and cumbersome business flows. As a German brand, the new hotel is beyond simple brand transfer, with major changes in culture and geography. Therefore, it was necessary to "translate" differences in living habits in order to meet the needs of domestic business travelers.
The hotel maximize the "business functions" to create "extreme business," which is the difference reflected in the many hotel choices of Intercity Hotels characteristics.
"Time" is the most critical point for business travelers, and the efficient completion of each link is the actual behavior of smooth connection in business travel. Visually, the hint of "time" confirms the sense of security of business travelers, removes the overly sensible cold tone, and embraces every tired soul in the struggle; it is a warm light brown tone.
"Less is More" is the refined aesthetics approach proposed by German modernist architect, Ludwig Mies van der Rohe. The design of Intercity Hotel inherits that German DNA, with practical and refined functionality and a perfectly sensible interpretation of elegant German aesthetics.
"Efficiency," the omnipresent meeting scene, fits the pursuit of "efficiency" and adapts to frequent and immediate domestic business activities. But both firm and gentle coverings soften every strong business negotiation.
Returning to private spaces, the guest rooms are extremely functional (Washing zone → Rest and entertainment zone → Work zone). Comfort is still a priority, and not just for business customers. The design focuses on every detail to pursue the perfect and meticulous, in order to provide guests with a restful experience that refreshes them for another day ahead.
Intercity Hotel is positioned for "extreme business," but the design team also incorporates the sensual and tolerant. After simplifying and removing unnecessary interference, it gently removes the defensive armor of every business traveler and offers the most essential physical and mental needs with peace of mind.
About Vermilion Zhou Design Group
Vermilion Zhou Design Group was founded in Shanghai in 2002 by Kuang Ming (Ray)Chou (Founder / Creative Director) and Vera Chu (Founder / Lighting Design Director). In 2009, Garvin Hung (Interior Design Director) joined the team, and Vermilion Zhou Design Group has now completed more than 800 projects across the Asia-Pacific region. The creative team has provided services to a variety of clients for public spaces, residential spaces, and commercial spaces such as hotels, offices, and restaurants.
The Vermilion Zhou Design Group team is comprised of creative minds with backgrounds in architecture, interior design, lighting, graphic arts, and product design, combining multiple expertise in order to gain different perspectives on each project, and to strike a delicate balance between function and aesthetics. The firm's ultimate goal is to succeed in creating highly functional designs that take people on joyful and exquisite journeys.