A Pavilion Revealed at "Floriade Expo 2022" as Testing Grounds for Museum-to-be M. in Dutch New Town Almere
The Dutch city of Almere was built on reclaimed land where once was the Zuiderzee: a shallow sea bay in the Netherlands. The first house in this planned New Town was completed in 1976. Since then, the city has grown to a population of nearly 220.000, which means Almere is well on its way to being the fifth-largest city in the country. However, Almere lacks a museum of note, befitting a city of such stature. Local, provincial, and national government administrators agreed that a museum should be on top of the priority list to raise the city's appeal. Instead of establishing one immediately, it was decided to first experiment with a temporary art pavilion for immersive art with plenty of room to develop and test new ideas over the coming years. The museum-to-be was named M., claiming the first letter of its possible future destiny. In April, M.’s home base - a beautiful floating pavilion on the grounds of Floriade Expo 2022 – opened its doors. In the ingenious design by young duo Studio Ossidiana, there are numerous links to the history of Almere, a city rising from a former sea.
In early 2020, the municipality of Almere and the province of Flevoland invited five up-and-coming architects working at the intersection of architecture and visual arts to submit a design for the art pavilion. They intentionally approached young architects that had not seen any of their designs being constructed. Almere is built on the ideas of a group of recently graduated urban planners who formed a creative think tank in the early 1970s. An expert selection committee unanimously chose Studio Ossidiana's conceptual but accessible design. Alessandra Covini and Giovanni Belloti, the young duo behind Studio Ossidiana, drew up a plan that appeals to all the senses and refers to Almere’s tradition of pioneering and experimenting. The resulting pavilion is a work of art, fitting in seamlessly with the province's extensive array of land art, which will become part of M's collection.
Water and soil
Studio Ossidiana was inspired by the sea that the province of Flevoland replaced and by the Weerwater Lake, where the pavilion would float. Their design features three circles: The Port, The Stage, and The Observatory. The Port is a ring-shaped promenade on the water that visitors can walk on and that allows for outdoor programming. It’s made from a custom-designed terrazzo using shells, mussels, clay, and charcoal, found in Flevoland's soil. The Stage is an island with a terrace that will drift like a floating platform in strong winds. The Observatory, located on the third circular platform, has two exhibition spaces. It offers a dreamy view from the inside and out. The lightweight polycarbonate cylindrical façade filters and reflects the hues of the water and greenery. The visitors' silhouettes cast through the façade's carefully designed openings create an artistic spectacle.
Museum for Immersive Art
M. is a prelude to a new icon for Almere and Flevoland, a precursor to a nationally and internationally renowned museum to be established in Almere in the next five to ten years if the pilot is a success. The museum-to-be wants to make immersive and landscape art accessible to everyone, with or without prior knowledge of art. As the name suggests, visitors will be immersed in the art shown. They will be drawn into it, become part of it, or even participate in its creation. M. is financed with a contribution from the Fonds Verstedelijking Almere. It is part of the program Almere 2.0, in which the municipality of Almere, the province of Flevoland, and the state invest in the city. For the landscape art, M. works together with Land Art Flevoland.
The first expo in the pavilion is NaturAlly: Wild Futures, currently on display. It features the work of five emerging artists who show their vision of the wild nature of the future. Visitors can walk among trees on heels, travel along in a diorama to a pink underwater world, see how machines help birds build their nests, and watch a modern version of primordial soup outside on the terrace.
Outside of the pavilion, M. also introduces the art to audiences in public spaces. In the center of Almere, two empty stores have been converted into immersive art installations. Here, visitors can contribute with paint by numbers to a huge panorama depicting the green Almere of the future or wander through a maze with art by various local artists.
Art as a tool for research
M. wants to reach out to new audiences, not only younger ones but also people who have no previous knowledge of art. To explore and research how to best accomplish this, they have developed a comprehensive educational program for primary and higher education that is currently being tested. By engaging and questioning students, they aim to identify what triggers and moves them to help shape the museum’s future plans. In addition, some of the work shown is used to research the needs of the public. Nieuw Flevo Peil, a temporary interactive water sculpture on display in a lake in downtown Almere, was powered by heartbeats collected from residents of Flevoland. While collecting these heartbeats, participants were asked what makes their hearts beat faster. The answers to this question are used in artwork to be commissioned by M. in the near future.
Floriade Expo 2022
Currently, M’s pavilion sits at the heart of the world horticultural exhibition Floriade Expo 2022. After the expo, the site will be developed into Hortus, an innovative, sustainable residential development, with M. as a key attraction.