About the Exhibition
ATELIER MUJI GINZA presents "Handcraft for the digital : Type design from India" from Dec 20, 2019 to March 8, 2020. The world is filled with letters. In today's digitalized society, typefaces (shape and style of the letters) are more critical than ever. Catering for urges to express, to deliver, to record, and to understand each other: a typeface can be a profoundly powerful yet beautiful tool that nurtures us humans like bread.
This exhibition introduces a challenge about a typeface in India: a design integrating indigenous culture and innovation to present a new value in our society. The "type-craft Initiative" was launched in 2011 by an Indian designer. Their workshop-style activities involve craftswomen from various parts of the country to collaborate to create digital typefaces in Indic and Latin scripts. It takes a long time to hold a workshop that fits each area's characteristics with a broad range of craftspeople creating tattoos, embroidery, ceramics, and paintings. This effort pursuing possibilities in design enables craftswomen to expand their work into new areas by marketing these typographies as digital fonts. It also creates an activity to protect Indian craftsmanship in the future from disappearing into waves of modernization.
This epic project turns fascinating indigenous Indian culture from various backgrounds into new fonts.Their lives nurture the letters woven by craftswomen's hands in India.
|Title||Handcraft for the digital : Type design from India|
|Period||Dec 20, 2019 - March 8, 2020|
|Venue||Muji Ginza Store 6F ATELIER MUJI GINZA Gallery2（Free）|