From Milan to the world, a multidisciplinary studio reflects on its legacy of color, material, and forward-looking spatial design

The Milan-based design studio Original Designers 6R5 Network is celebrating its 55th anniversary in 2026, marking more than half a century of activity across industrial consulting, architecture, and design. Founded in 1971, the studio has developed an international profile, collaborating with major companies and institutions across Europe, Asia, and the Americas.

Over the decades, the firm has worked with a wide range of high-profile clients, including Mapei, Florim Group, Pirelli, Artemide, and Villeroy & Boch, as well as public entities such as the Municipality of Milan. Its portfolio spans industrial design, exhibition systems, architectural projects, and strategic brand coordination, reflecting a multidisciplinary approach that bridges technical expertise and creative direction.

UNION CORPORATION Handle UL710 - Aluminum 1996 – 1997 Design – Studio Original Designers 6r5 Network - Milano

UNION CORPORATION Handle UL710 - Aluminum 1996 – 1997 Design – Studio Original Designers 6r5 Network - Milano

2019 - 2020 - Cement Tile Series - Milano Style Collection - US - Lili Cement Tile

2019 - 2020 - Cement Tile Series - Milano Style Collection - US - Lili Cement Tile

Among its most recognized works is the redevelopment of Milan’s Torre Arcobaleno, a former railway tower near Porta Garibaldi. Originally reimagined for the 1990 FIFA World Cup, the project transformed the structure through a bold use of color and ceramic cladding. Over time, the tower has evolved into a symbol of urban regeneration, demonstrating how design interventions can reshape the identity of existing infrastructure.

1990 - 2026 - Rainbow Tower

1990 - 2026 - Rainbow Tower

1990 - 2026 - Rainbow Tower

The studio has also contributed to product innovation, such as the CRAB pliers developed for Brevetti Montolit—an ergonomic tool designed for the installation of porcelain stoneware. Alongside such projects, Original Designers 6R5 Network has maintained a strong presence in exhibitions and trade fairs, producing installations and systems for organizations including ASSOPIASTRELLE, FEDERLEGNO, and international venues from Milan to Shanghai.

2008 - SKIN Exhibition Event - the Skin of Architecture - Made Expo 2000 Mq - Milan

2008 - SKIN Exhibition Event - the Skin of Architecture - Made Expo 2000 Mq - Milan

Throughout its history, the studio has consistently engaged with emerging technologies and evolving spatial concepts. Its philosophy centers on the creation of “next-generation” environments that integrate home automation, virtual reality, and digital systems to foster dynamic, multimedia experiences. This forward-looking approach positions design not only as a formal or functional practice, but as a means of shaping interactive and responsive environments.

The collective behind the studio includes Francesco Roggero, Albino Pozzi, Kiyoto Ishimoto, and Rita Alfano Roggero, alongside a network of collaborators. Together, they emphasize a definition of originality rooted in anticipation—connecting diverse elements to generate meaningful and innovative outcomes. For them, design extends beyond aesthetics or utility, incorporating narrative and emotional resonance as essential components.

Gedy Bathroom Series Iside

Gedy Bathroom Series Iside

Gedy Bathroom Series Iside

Gedy Bathroom Series Iside

Central to this approach is the careful orchestration of color, texture, and material. These elements are treated as communicative tools, capable of influencing perception and shaping the emotional experience of space. By combining tactile, visual, and sensory qualities, the studio seeks to create environments that engage users on multiple levels.

As Original Designers 6R5 Network reaches its 55-year milestone, its body of work reflects both continuity and adaptation—anchored in a commitment to experimentation while responding to shifting cultural and technological contexts.