The headquarters’ innovative new reception area symbolizes Michelin’s reinvention, conceived to face 21st century challenges head-on

Implanted on the Carmes site of Clermont-Ferrand since the company’s inception in the late 19th century, Michelin’s Canopy acquired its status as the company's headquarters in the 2000s. The project, delivered in 2021, and carried out in partnership between Encore Heureux Architectes, Construire and Base, aims to embody the image of the group in a welcoming, unique, and cohesive space, while inserting itself in an emblematic public square.


Michelin Headquarters renovated reception area
Photo credit: Cyrus Cornut

The headquarters’ innovative new reception area symbolizes Michelin’s reinvention, conceived to face 21st century challenges head-on; a design and operation that were conceptualized from a circular economy perspective, mindful of environmental impacts.


Reception area seen from Carmes Square, renovated historical buildings in background
Photo credit: Cyrus Cornut

A new identity

In order to respond to Michelin’s wish of renewing itself without erasing its past, the project’s committed position is to offer an extension of the current headquarters over two levels. The extension is provided with an energetic new façade that seeks to appreciate its historic structure. The new project connects the current buildings, while simultaneously embodying a reception area and the group’s main entrance.


View of the reception area from Carmes Square, 2018
Photo credit: NC


Main hall of the reception area
Photo credit: Nicolas Trouillard


Main entrance of the reception area
Photo credit: Nicolas Trouillard

A multi-faceted and inventive program

The main challenge the project addressed was that of connecting heterogeneous spaces between themselves in a consistent union intended to receive thousands of visitors daily. The tropical glasshouse, initiated by Edouard Michelin on the plaza in the early 2000s, held an uncertain future; it was preserved in the architectural program and integrated into the visitor’s experience. The glasshouse features the logo, acting as a symbol of the group’s values of transparency and openness towards the city and the world. The tree-lined plaza extends to the edges of Carmes square, provided with furniture, greenery, and water displays to ensure freshness in the summertime. The Carmes site, historically reserved for Michelin employees, now offers public access.


Main Carmes Square façade by night
Photo credit: Cyrus Cornut


The tropical glasshouse
Photo credit: Cyrus Cornut


Small common room
Photo credit: Nicolas Trouillard

It features versatile exhibition spaces, a store, the glasshouse museum, and the welcoming Café Equateur. Working areas are adapted to new jobs and more collaborative working methods, and the order of the architectural program evolves to lead visitors from the public area to the company’s private spaces.


Café Equateur restauration area
Photo credit: Nicolas Trouillard


The Michelin store
Photo credit: Nicolas Trouillard

A design anchored in contemporary challenges

The Canopy is more than a reception building. Its structure responds to two primary challenges: transparency and proximity on the one hand, and a low carbon footprint on the other. The choice of transparency is embodied by the vast glass façade, sheltered from the sun by the wooden awnings that cover its 160-meter length, which provides the new headquarters with its unique identity. Curves are prevalent in the architectural design and furniture, mirroring those of Michelin’s tires.


Reception desk, polished and enameled lava stone, terrazzo, Baswaphon
Photo credit: Nicolas Trouillard


Spacious circulation areas with gathering spaces
Photo credit: Nicolas Trouillard


First floor waiting area
Photo credit: Nicolas Trouillard

Consumption of cement was extremely limited, in favor of sustainably-sourced, repurposed, and local materials. Particular attention was attached to the local area, and thus an overwhelming majority of companies that worked on the construction are local. The use of regional materials was a common goal that aimed to implement simple constructive principles without compromising the site’s industrial nature, such as the use of steel for the structure, or the decision to make the grid and frames visible.


Second floor conference room
Photo credit: Nicolas Trouillard


Second floor materials and light
Photo credit: Nicolas Trouillard

About Encore Heureux Architectes

Encore Heureux has been exploring the idea of generalist architecture since 2001, operating at different levels on spatial, social, and urban issues with a tactful efficiency that pervades its projects. Encore Heureux has delivered several cultural and innovative facilities for public, private, or nonprofit clients, where questions of use and comfort were fundamental concerns. The projects included a consideration for the recovering of preexisting buildings and the use of repurposed materials, while favoring resident appropriation through unprogrammed spaces and functions. In 2018, Encore Heureux was commissioned by the French Pavilion, as part of the 16th international Venice Biennale of Architecture, for its “Infinite Places” exhibit, an inventory of spaces that embody the unexpected and a sense of common aspiration.