{"id":287789,"date":"2025-11-25T19:20:20","date_gmt":"2025-11-25T10:20:20","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=287789"},"modified":"2025-11-25T19:20:20","modified_gmt":"2025-11-28T02:49:10","slug":"cartier-into-the-wild-pop-up-in-ginza","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/cartier-into-the-wild-pop-up-in-ginza\/","title":{"rendered":"Cartier \u201cInto the Wild\u201d POP UP in Ginza"},"content":{"rendered":"

La Panth\u00e8re<\/em> Takes Over Tokyo<\/h3>\r\n

L<\/em><\/span>a Panth\u00e8re de Cartier<\/em>, a symbol of strength, freedom, and seduction, has accompanied the history of the French Maison since 1914. It currently appears on the facades of the Cartier boutique in Ginza, inviting the public to cross the threshold of an immersive and wild experience. The \u201cInto the Wild<\/strong>\u201d pop-up, celebrating this timeless icon with its unmistakable black spots and emerald eyes, is open to the public from October 22nd to November 3rd, 2025.<\/p>\r\n\r\n

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All Photos @Valentina Cannava<\/p><\/div>\r\n\r\n

Spread across various floors of the boutique, the pop-up consists of four experiences, each recounting and celebrating the history of La Panth\u00e8re de Cartier<\/em>.<\/p>\r\n

At the entrance to the boutique, specially reimagined for the event, an imposing chandelier crafted from metal elements reminiscent of the panther's spotted fur welcomes visitors. From here, the journey through this feline experience begins.
\r\nThe panther itself guides the public along a corridor leading to the first stop on the tour: an evocative video projected on a curved wall tells the story of the brand\u2019s symbol, from its creation to the various collections that have followed over time, up to the present day.<\/p>\r\n

\"adf-web-magazine-cartier-02\"<\/a><\/a><\/a><\/p>\r\n

\"adf-web-magazine-cartier-03\"<\/a><\/p>\r\n

\u201cThe office of a visionary,\u201d a fully-fledged room furnished with wood paneling, shelves, and a desk, evokes the studio of Jeanne Toussaint<\/a>, the celebrated creator of La Panth\u00e8re<\/em>. The space comes to life thanks to fully immersive projections - on the walls and table - retracing the designer's career.<\/p>\r\n

A particularly fascinating detail caught my attention: the carpet, designed specifically for the event, is personalized with La Panth\u00e8re<\/em> face pattern. A refined and distinctive element, difficult to fully appreciate due to the dim lighting, but capable of adding a touch of mystery and charm to the experience.\"adf-web-magazine-cartier-04\"<\/a>\"adf-web-magazine-cartier-05\"<\/a>Enclosed in a mirrored space decorated with LED screens, \u201cInfinite Expressions of the Panther\u201d is an immersive room that celebrates the many facets of creativity associated with La Panth\u00e8re<\/em>. At the center of the space, a hexagonal display showcases the three creative forms of interpretation dedicated to the feline: graphic, abstract, and naturalistic.<\/p>\r\n

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Leaving this room, we finally immerse ourselves in the savoir-faire, my favorite. Here we discover the tools used by the artisans to bring the feline to life and the professionals who collaborated in its creation. Sculptors, designers, polishers, casters, gem setters, gem cutters, jewelers, and gemologists combine their skills to create this masterpiece.<\/p>\r\n

This is not only the most interesting room, but it was also a lot of fun. Screens arranged in semicircles project videos of the artisans working on the panther, accompanied by their narrations and conversations. An experience that allows us to fully understand the collaboration required to create the jewel.<\/p>\r\n

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The small theater hosting the screening of the animated short film \u201cLa Panth\u00e8re de Cartier<\/em>\u201d - produced by manga artist Naoki Urasawa<\/a>, featuring the voices of Tomoko Yamaguchi<\/a>
\r\nand Yuta Tamamori<\/a>- is preceded by the foyer, with a forest-like backdrop. This space hosts three showcases presenting different interpretations of La Panth\u00e8re<\/em>: the zebra and the crocodile.<\/p>\r\n

The small theater, furnished with sofas and armchairs, features a particularly interesting detail: the seats are arranged on a sort of \u201cisland\u201d specifically created in the shape of the panther's spotted fur, making the space even more immersive and dramatic.\"adf-web-magazine-cartier-12\"<\/a>\"adf-web-magazine-cartier-13\"<\/a>\"adf-web-magazine-cartier-14\"<\/a><\/p>\r\n

One of my favorite quotes in the world is from the famous architect Ludwig Mies van der Rohe<\/a>:<\/p>\r\n

\u201cGod is in the details.\u201d<\/p>\r\n

In the case of the \u201cInto the Wild<\/strong>\u201d pop-up, this quote could not be more appropriate. The event distills the very essence of one of Cartier\u2019s most iconic creations, La Panth\u00e8re<\/em>. And how is this achieved? Through subtle touches - or rather, one defining motif: the panther\u2019s distinctive spotted coat, reimagined throughout the space.\"adf-web-magazine-cartier-15\"<\/a>\"adf-web-magazine-cartier-16\"<\/a>\"adf-web-magazine-cartier-17\"<\/a>\"adf-web-magazine-cartier-18\"<\/a>From the chandelier that greets visitors at the entrance to the immersive video, from the bespoke carpet to the theater\u2019s sculptural \u201cislands,\u201d from the wall d\u00e9cor in the \u201cTouch and Try\u201d area to the patterned flooring itself, every element draws the eye and stirs the imagination. It is this meticulous attention to a single, powerful detail that elevates the experience - intimate in scale yet grand in emotion - into a celebration of artistry, storytelling, and design.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

La Panth\u00e8re Takes Over Tokyo a Panth\u00e8re de Cartier, a symbol of strength, freedom, and seduction, has accompan […]<\/p>\n","protected":false},"author":37,"featured_media":287721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"Cartier \u201cInto the Wild\u201d POP-UP \u2014 Ginza #adf #npoadf #cartier #luxury #design #fashion #ginza","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8],"tags":[38,54,55,83,106,143,302],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/11\/adf-web-magazine-cartier-01.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/287789"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=287789"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/287789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/287721"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=287789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=287789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=287789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}