{"id":281796,"date":"2025-08-12T18:54:32","date_gmt":"2025-08-12T09:54:32","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=281796"},"modified":"2025-08-12T18:54:32","modified_gmt":"2025-08-19T10:57:59","slug":"tanuki-noboru-building-hokkaido-motive-inc","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/architect\/tanuki-noboru-building-hokkaido-motive-inc\/","title":{"rendered":"TANUKI NOBORU Building designed by MOTIVE Inc. Design Office"},"content":{"rendered":"<article class=\"cb-itemprop\" itemprop=\"reviewBody\"><h3>Small Commercial Architecture and Wayfinding Design in Sapporo\u2019s Tanuki Koji Shopping Street, Hokkaido\u00a0\u00a0<\/h3>\r\n<p><span class=\"cb-dropcap-big\">I<\/span>n the heart of Sapporo, the Tanuki Koji Shopping Street stretches approximately 900 meters from east to west under a covered arcade. Within this lively commercial strip stands the \"TANUKI NOBORU Building,\" a small commercial structure designed entirely by <a href=\"http:\/\/motive.tokyo\/\" title=\"MOTIVE Inc.\">MOTIVE Inc.<\/a> (Takuya Wakizaki),\u00a0 wayfinding design. The project was conceived under unique site conditions, with three sides enclosed by neighboring buildings and only the front facing the pedestrian walkway of the arcade.<\/p>\r\n\r\n<div id=\"attachment_281829\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4.jpg\"><img aria-describedby=\"caption-attachment-281829\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-750x563.jpg\" alt=\"adf-web-magazine-tanuki-noboru-bldg-4\" width=\"750\" height=\"563\" class=\"size-ADFwebimage999 wp-image-281829\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-750x563.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-300x225.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-1024x768.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-150x113.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-768x576.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-230x173.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-533x400.jpg 533w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-667x500.jpg 667w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-933x700.jpg 933w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-500x375.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4-600x450.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><p id=\"caption-attachment-281829\" class=\"wp-caption-text\">Photo credit: Ikuya SASAKI<\/p><\/div>\r\n\r\n<p>Due to these constraints, construction materials and waste could only be moved in and out during the short window between the arcade\u2019s closing at night and reopening the next morning. The use of large cranes was also impractical. As a result, the architectural design had to account not only for aesthetics but also for the construction process and methods. One example is the use of cast-in-place formwork, in which the formwork panels\u2014normally discarded after pouring concrete\u2014were retained as the final surface finish. This approach reduced waste and minimized the amount of material transported to and from the site. Beyond these unseen measures, the building\u2019s visible elements also stand out. While most shops in the arcade extend their fa\u00e7ades toward the walkway to attract passers-by, this building pulls its fa\u00e7ade back significantly, creating a distinctive atrium space within the covered street.<\/p>\r\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-3 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-3 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-3 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-3' class='gallery galleryid-281796 gallery-columns-2 gallery-size-cb-360-240'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-1.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-1-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-1\" aria-describedby=\"gallery-3-281810\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281810'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-2.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-2-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-2\" aria-describedby=\"gallery-3-281821\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281821'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-3.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-3-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-3\" aria-describedby=\"gallery-3-281828\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281828'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-5.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-5-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-5\" aria-describedby=\"gallery-3-281830\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281830'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-6.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-6-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-6\" aria-describedby=\"gallery-3-281831\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281831'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-7.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-7-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-7\" aria-describedby=\"gallery-3-281832\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281832'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-9.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-9-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-9\" aria-describedby=\"gallery-3-281834\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281834'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-8.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-8-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-8\" aria-describedby=\"gallery-3-281833\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-3-281833'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\r\n<p>In Sapporo\u2019s cold, snowy climate, this atrium draws valuable natural light deep inside, while also pulling in the energy and attention of the arcade. The wayfinding design by MOTIVE Inc. aligns with the architectural intent of \u201cinviting light and liveliness.\u201d The stone pavement in the atrium is laid diagonally, subtly suggesting a flow line from the arcade into the building. Selected tile joints are whitened to form lines that guide visitors inward while abstractly representing beams of light entering the space.<\/p>\r\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-4 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-4 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-4 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-4' class='gallery galleryid-281796 gallery-columns-2 gallery-size-cb-360-240'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-svtanuki-noboru-bldg-13\" aria-describedby=\"gallery-4-281814\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-360x240.jpg 360w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-300x200.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-1024x682.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-150x100.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-768x512.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-230x153.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-600x400.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-750x500.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-1050x700.jpg 1050w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13-500x333.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-13.jpg 1400w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281814'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-14\" aria-describedby=\"gallery-4-281815\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-360x240.jpg 360w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-300x200.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-1024x682.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-150x100.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-768x512.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-230x153.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-600x400.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-750x500.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-1050x700.jpg 1050w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14-500x333.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-14.jpg 1400w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281815'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-15.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-15-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-15\" aria-describedby=\"gallery-4-281816\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281816'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-16.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-16-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-16\" aria-describedby=\"gallery-4-281817\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281817'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-18\" aria-describedby=\"gallery-4-281819\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-360x240.jpg 360w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-300x200.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-1024x684.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-150x100.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-768x513.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-230x154.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-599x400.jpg 599w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-749x500.jpg 749w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-1048x700.jpg 1048w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-500x334.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-600x401.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18-750x501.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-18.jpg 1400w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281819'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-17.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-17-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-17\" aria-describedby=\"gallery-4-281818\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281818'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-21\" aria-describedby=\"gallery-4-281823\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-360x240.jpg 360w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-300x200.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-1024x684.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-150x100.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-768x513.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-230x154.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-599x400.jpg 599w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-749x500.jpg 749w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-1048x700.jpg 1048w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-500x334.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-600x401.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21-750x501.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-21.jpg 1400w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281823'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20.jpg'><img width=\"360\" height=\"240\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-360x240.jpg\" class=\"attachment-cb-360-240 size-cb-360-240\" alt=\"adf-web-magazine-tanuki-noboru-bldg-20\" aria-describedby=\"gallery-4-281822\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-360x240.jpg 360w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-300x200.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-1024x684.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-150x100.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-768x513.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-230x154.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-599x400.jpg 599w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-749x500.jpg 749w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-1048x700.jpg 1048w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-500x334.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-600x401.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20-750x501.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-20.jpg 1400w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-4-281822'>\n\t\t\t\tPhoto credit: Ikuya SASAKI\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\r\n<p>These \u201clines of light\u201d extend to the elevator at the back of the building and continue to guide visitors to tenant entrances on each floor. Tenant nameplates are made using steel crosspieces originally employed to hold the concrete formwork in place during construction. The restroom signs, which look different from the side and the front, draw inspiration from Japanese folklore in which tanuki (raccoon dogs) transform to play tricks on humans\u2014an apt reference for a commercial building in Tanuki Koji. The \u201cru\u201d character in the building\u2019s logo is a stylized depiction of a playful, shape-shifting tanuki hiding from view.<\/p>\r\n\r\n<div id=\"attachment_281824\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22.jpg\"><img aria-describedby=\"caption-attachment-281824\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-750x563.jpg\" alt=\"adf-web-magazine-tanuki-noboru-bldg-22\" width=\"750\" height=\"563\" class=\"size-ADFwebimage999 wp-image-281824\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-750x563.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-300x225.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-1024x768.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-150x113.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-768x576.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-230x173.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-533x400.jpg 533w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-667x500.jpg 667w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-933x700.jpg 933w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-500x375.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22-600x450.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-22.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><p id=\"caption-attachment-281824\" class=\"wp-caption-text\">Photo credit: Ikuya SASAKI<\/p><\/div> <div id=\"attachment_281826\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24.jpg\"><img aria-describedby=\"caption-attachment-281826\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-750x563.jpg\" alt=\"adf-web-magazine-tanuki-noboru-bldg-24\" width=\"750\" height=\"563\" class=\"size-ADFwebimage999 wp-image-281826\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-750x563.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-300x225.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-1024x768.jpg 1024w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-150x113.jpg 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-768x576.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-230x173.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-533x400.jpg 533w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-667x500.jpg 667w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-933x700.jpg 933w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-500x375.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24-600x450.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-24.jpg 1400w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><p id=\"caption-attachment-281826\" class=\"wp-caption-text\">Photo credit: Ikuya SASAKI<\/p><\/div> <div id=\"attachment_281827\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25.jpg\"><img aria-describedby=\"caption-attachment-281827\" src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-500x667.jpg\" alt=\"adf-web-magazine-tanuki-noboru-bldg-25\" width=\"500\" height=\"667\" class=\"size-ADFwebimage500 wp-image-281827\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-500x667.jpg 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-225x300.jpg 225w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-768x1024.jpg 768w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-112x150.jpg 112w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-1152x1536.jpg 1152w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-230x307.jpg 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-300x400.jpg 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-375x500.jpg 375w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-525x700.jpg 525w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-600x800.jpg 600w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25-750x1000.jpg 750w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-25.jpg 1400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-281827\" class=\"wp-caption-text\">Photo credit: Ikuya SASAKI<\/p><\/div>\r\n\r\n<h4>About MOTIVE Inc.<\/h4>\r\n<p>MOTIVE Inc. was founded in Tokyo in 2019 by Takuya Wakizaki, specializing in orientation design, also known as environmental information design. Wakizaki believes that environmental \u201cstimulus = information\u201d can prompt human action, just as the direction of the sunrise, the scent of the tide, or the light at the end of a tunnel helps people navigate. The firm explores what kinds of information become a true \u201cmotive\u201d for people to adapt and act in their environment, and how that differs from information that does not. Just as furniture designers study the human body to craft comfortable chairs, MOTIVE Inc. draws on human thinking and motivation to shape orientation design and environmental information design.<\/p><\/article>","protected":false},"excerpt":{"rendered":"<p>Small Commercial Architecture and Wayfinding Design in Sapporo\u2019s Tanuki Koji Shopping Street, Hokkaido\u00a0\u00a0 n the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":281829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"\u5efa\u7bc9\u4e8b\u52d9\u6240MOTIVE Inc.\u8a2d\u8a08\u306b\u3088\u308b\u300cTANUKI NOBORU Building\u300d \/ TANUKI NOBORU Building by MOTIVE Inc.\uff5cSmall Commercial Architecture and Wayfinding Design in Sapporo\u2019s Tanuki Koji Shopping Street #adf #npoadf #architecture #design #art #Hokkaido","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[7],"tags":[38,49,83,110],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/08\/adf-web-magazine-tanuki-noboru-bldg-4.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/281796"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=281796"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/281796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/281829"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=281796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=281796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=281796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}