{"id":277374,"date":"2025-05-22T19:07:03","date_gmt":"2025-05-22T10:07:03","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=277374"},"modified":"2025-05-22T19:07:03","modified_gmt":"2025-05-22T10:07:03","slug":"estonian-design-house-nycxdesign-soho-2025","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/estonian-design-house-nycxdesign-soho-2025\/","title":{"rendered":"Estonian Design House \u00d7 NYCxDESIGN | SoHo New York hosts sustainable design from Estonia"},"content":{"rendered":"

North America's largest design festival presents a pop-up gallery and catwalk show featuring 30 Estonian creators<\/h3>\r\n

T<\/span>he world\u2019s most trendsetting meeting point, SoHo in New York City, embraced a vibrant chapter of Estonian creativity last week. Kicking off North America's largest design week, NYCxDESIGN<\/a>, the Estonian Design House<\/a> launched its exhibition \"UPMADE IN ESTONIA\" and opened a temporary store at The Canvas, a new gallery in SoHo.<\/p>\r\n\r\n

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Mauricio Zelaya @maury_photo<\/p><\/div>\r\n\r\n

The event showcased the innovative work of 30 Estonian designers, providing a dynamic platform for sustainable and circular design.\u00a0<\/p>\r\n

A stage for circular innovation and new life in design<\/h4>\r\n

At the core of the exhibition is the international touring concept \"UPMADE IN ESTONIA\", a collection that redefines discarded materials into bold new designs. Works on display include jewelry by Angela Orgusaare crafted from shattered auto glass, brooches by Urmas L\u00fc\u00fcs made with Soviet enamel pots, Laura Saksi\u2019s earrings from eggshells, denim lace clothing by Sandra Luks, WOH\u2019s textile waste coat hangers, and Raili Keivi\u2019s striking concrete and porcelain tableware. Each item tells a story of reinvention and ingenuity, rooted in Estonian values of sustainability.<\/p>\r\n\r\n

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>\r\n\r\n

Design diplomacy and cross-cultural exchange<\/h4>\r\n

The gallery's grand opening featured a fashion show with Latin American flair, produced by Mauricio Zelaya and DJ Tiburon. The event welcomed special guests such as Surya Vanka, President of the Industrial Designers Society of America (IDSA), who was present for the signing of a long-term Estonian\u2013American cooperation agreement. Over the weekend, New York\u2019s Scandinavian House hosted the \"Baltic Design Exhibition\" with Lithuanian collaborators, celebrating its 25th anniversary and inviting the public to textile and leather workshops led by Reet Aus and Eva-Karlotta Tatar.<\/p>\r\n\r\n

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>\r\n\r\n

Building bridges through creativity and academia<\/h4>\r\n

Project leader Ilona Gurjanova emphasized the importance of global feedback and collaboration for Estonian designers. \"This festival allows us to present our design philosophy and grow professional networks,\u201d she said. Designer and researcher Reet Aus, from the Estonian Academy of Arts (EKA), highlighted new academic connections with Parsons, Pace University, and NYU. These ties aim to deepen research exchange and bring students to Estonia for immersive design experiences. The dialogue will continue this autumn at Tallinn Design Festival Disaini\u00f6\u00f6.<\/p>\r\n\r\n

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>

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Mauricio Zelaya @maury_photo<\/p><\/div>\r\n\r\n

Featured Designers<\/h4>\r\n

Reet Aus \u00b7 Xenia Joost \u00b7 Kirill Safonov \u00b7 Stella Soomlais \u00b7 C\u00e4rol Ott \u00b7 Oksana Tandit \u00b7 Karlotta \u00b7 Sandra Luks \u00b7 HYTI \u00b7 Franz Raver \u00b7 No(N)s \u00b7 Luxe Hapsal \u00b7 Helena Tikunova \u00b7 Alpaka Design \u00b7 Nordhale \u00b7 TUUB \u00b7 Tie & Apron \u00b7 Sokisahtel<\/p><\/article>","protected":false},"excerpt":{"rendered":"

North America’s largest design festival presents a pop-up gallery and catwalk show featuring 30 Estonian creat […]<\/p>\n","protected":false},"author":1,"featured_media":277332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"Estonian Design House \u00d7 NYCxDESIGN | SoHo New York hosts sustainable design from Estonia #adf #npoadf #estonia #design #ny #event #sustainable #products","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8,10],"tags":[38,42,43,72,83,108,156,158,165],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2025\/05\/adf-web-magazine-soho-neighborhood-11.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/277374"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=277374"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/277374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/277332"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=277374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=277374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=277374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}