{"id":275666,"date":"2025-04-21T11:42:06","date_gmt":"2025-04-21T02:42:06","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=275666"},"modified":"2025-04-21T11:46:49","modified_gmt":"2025-04-21T02:46:49","slug":"the-permanent-exhibition-for-the-france-pavilion-at-expo-2025-in-osaka-by-gsm-project-and-justine-emard","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/the-permanent-exhibition-for-the-france-pavilion-at-expo-2025-in-osaka-by-gsm-project-and-justine-emard\/","title":{"rendered":"The Permanent Exhibition for the France Pavilion at Expo 2025 in Osaka by GSM Project and Justine Emard"},"content":{"rendered":"

The Theme is Pulse<\/h3>\r\n

D<\/span>esign studio GSM Project<\/a> and visual artist Justine Emard<\/a> have created Pulsations, the visitor experience at the France Pavilion at this year\u2019s Universal Exposition, Osaka 2025<\/a>, which is running from April 13 to October 13, 2025. Aiming to delight the pavilion\u2019s expected three million visitors, the experience is an immersion in the spirit of France, under the unifying theme of the pulse as the common denominator between humanity, technology and nature.<\/p>\r\n\r\n

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EXPO2025_Pavilion_France_Exterior facade_day_Architecture Coldefy+Carlo Ratti Associati
\r\nPhoto credit: Julien Lanoo<\/p><\/div>

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS-Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard Photo credit: Julien Lanoo<\/p><\/div>

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS-Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard
\r\nPhoto credit: Justine Emard<\/p><\/div>\r\n\r\n

GSM and Justine Emard worked together to co-create the overall narrative for the permanent exhibition and the tableaux comprising it. They formulated artistic and scenographic principles for the experience, with the unifying theme of the pulse.<\/p>\r\n

Pulsations: Making Hearts Beat<\/h4>\r\n

Justine Emard drew inspiration from the Japanese legend of Akai Ito, the red thread of fate, to develop the concept for the experience around the theme proposed by France: \u201cA hymn to love.\u201d Legend has it that an invisible thread tied to our little finger connects us to another being and sets our fate. The legend enabled the artist and the studio to develop experience principles along several distinct lines: the red thread, the hand and the beating heart. These principles influenced the concept for the exhibition, titled Pulsations.<\/p>\r\n\r\n

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS_Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard Photo credit: Julien Lanoo<\/p><\/div>

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS_Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard Photo credit: Julien Lanoo<\/p><\/div>

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS_Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard Photo credit: Julien Lanoo<\/p><\/div>\r\n\r\n

Celebrating Past and Present Heritage<\/h4>\r\n

In the exhibition, heritage elements are seen alongside contemporary creations \u2013 everything from sculptures by Rodin to a chimera rescued from the fire that engulfed Notre-Dame Cathedral to digital art installations imagined by Justine Emard and GSM. Each artistic medium is meticulously synchronized to create a total artistic experience that immerses visitors in the energy of the pulse.<\/p>\r\n\r\n

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EXPO 2025_Pavilion_France_Interior Exhibition_PULSATIONS_Across the Archipelago, the Great Pulsation-Design_GSM Project_Emard Photo credit: Julien Lanoo<\/p><\/div>

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EXPO2025_Pavilion_France_Int\u00e9rieure- Exposition_PULSATIONS-A Descent into the Heart of the Earth_Design_GSM Project_Emard Photo credit: Justine Emard<\/p><\/div>

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EXPO 2025_Pavilion_France_Exhibition_PULSATIONS_A Magical Encounter at the Threshold of the Exhibition Photo credit: Justine Emard<\/p><\/div>\r\n\r\n

In the final space, the duo created a tableau titled \u201cAcross the Archipelago, the Great Pulsation.\u201d Combining heritage pieces and a multimedia show, the installation is a powerful final immersion in the concept of love. Composed of three conceptual islands depicting the powerful bonds connecting France and Japan through cultural and natural symbols, this archipelago illustrates the ways in which the two countries approach heritage preservation and the protection of biodiversity. The islands present a narrative linking works rescued from the fires at Shuri Castle and Notre-Dame Cathedral; connecting the histories of the sanctuary of Itsukushima and its famous torii with the Abbey of Mont Saint-Michel; and creating an encounter between the ecosystems of Japan and French Polynesia. France and Japan thus resonate together in an emotionally rich imagining of the future.<\/p>\r\n\n\t\t