{"id":266980,"date":"2024-10-30T11:25:45","date_gmt":"2024-10-30T02:25:45","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=266980"},"modified":"2024-10-30T11:28:46","modified_gmt":"2024-10-30T02:28:46","slug":"cozey-flagship-experience-centre-that-embodies-the-brand-by-laab-architecture","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/architect\/cozey-flagship-experience-centre-that-embodies-the-brand-by-laab-architecture\/","title":{"rendered":"Cozey Flagship Experience Centre, that embodies the brand by LAAB architecture"},"content":{"rendered":"

From Digital Presence to Physical Resonance<\/h3>\r\n

L<\/span>AAB architecture<\/a> unveiled a retail store of Cozey, a digital native, Montreal-based furniture start-up created in 2020 during the pandemic. In 2023, the disruptive retailer wanted to create their very first physical store and experience centre, one that could faithfully translate their ethos, embody their \u201cunique selling proposal\u201d, be strongly differentiated from legacy competitors, and help customers interact directly with their products. The selected location was a vacant streetside space in Queen West Village, Toronto, Canada.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-1\"<\/a>

Streetside Window Showcase
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-16\"<\/a>

View of Cyclorama Rings towards Street 1
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-7\"<\/a>

Cyclorama Furniture Ring 2
\r\nPhoto credit: Riley Snelling<\/p><\/div>\r\n\r\n

Brandscaping Cozey<\/h4>\r\n

Cozey called upon LAAB architecture to imagine the prototypical flagship, starting with defining the optimal user experience journey and then leveraging the strategic design firm\u2019s singular brandscaping process to refine the store narrative and fix design fundamentals. No stranger to branded environments, LAAB creative lead Michel Lauzon - who\u2019s body of work includes award-winning designs for leading brands such as Adidas (ref: Enter the Stadium Flagships), Cirque du Soleil and Ubisoft - directed the strategic design flow, integrating concurrent input from ad agency Cossette, who crafted the brand identity and developed the graphic design components for their digital and physical realms.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-8\"<\/a>

View of Main Space from Design Centre
\r\nPhoto credit: Riley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-14\"<\/a>

Cyclorama Meets Design Centre
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-10\"<\/a>

Cozey Window Showcase Detail
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>\r\n\r\n

Beyond the interior architecture, LAAB\u2019s creative team also conceived the space\u2019s integrated furniture, from display platforms to shelving and design centre materials\u2019 cubicles, as well as the visual merchandising strategy for the furniture collections.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-11\"<\/a>

Streetside Window Showcase, towards entrance
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-20\"<\/a>

Streetside Window Showcase, side view
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-15\"<\/a>

Window Showcase towards Store Entrance
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>\r\n\r\n

Physical retail gets 'Cozey'<\/h4>\r\n

The result is a next generation store totally merging the digital and physical channels, featuring no onsite storage, no cash registers, and instore display products acting as physical avatars as the purchasing is exclusively online. The design approach is both UX and product focused, starting with a stunning window showcase, evoking a giant fabric weave to draw pedestrians inside the space.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-3\"<\/a>

Store Arrival Launchpad
\r\nPhoto credit: Riley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-2\"<\/a>

Window Showcase towards Queen's
\r\nPhoto credit: Riley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-9\"<\/a>

Window Showcase Display Close-up View
\r\nPhoto credit: Riley Snelling<\/p><\/div>\r\n\r\n

The elongated retail space then moves patrons towards the design centre situated at the end, funneling them through successive \u201crings\u201d, inspired by a photographer studio\u2019s cyclorama. Beyond enhancing the featured products in each ring, the curved and edge-light backdrops seamlessly flow from floor to ceiling, creating an immersive shape that subliminally evokes generic house room dimensions and proportions without resorting to artificial set pieces like other leading furniture retailers.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-4\"<\/a>

View of Main Space towards Design Centre
\r\nPhoto credit: Riley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-18\"<\/a>

Main Store Axis towards Design Centre
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-5\"<\/a>

View of Main Space towards Queen Street
\r\nPhoto credit: Riley Snelling<\/p><\/div>\r\n\r\n

The result is a deceptively simple, yet disruptive retail space that seems to straddle the digital and the physical, one that deftly subverts conventional retail paradigms while ensuring the primacy of product over brand, a core Cozey tenet.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-17\"<\/a>

View 2 of Cyclorama Rings towards Street
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-6\"<\/a>

Cyclorama Furniture Ring 1
\r\nPhoto credit: Riley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-13\"<\/a>

Display between Cycloramas
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>\r\n\r\n

Building on start-up\u2019s values of innovation and simplicity, LAAB responded to the challenge of \u201cWhat is Cozy?,\u201d postulated at the onset, by crafting a wholly integrated brand and product physical experience - a cross of streetside store, brand experience space, and design centre - creating both a highly functional and intimate space: one that embodies the feeling of ultimate comfort at home.<\/p>\r\n\r\n

\"adf-web-magazine-cozey-laab-architecture-19\"<\/a>

Cozey Design Centre
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>

\"adf-web-magazine-cozey-laab-architecture-12\"<\/a>

Cozey Design Centre Close-up
\r\nPhoto credit:
\r\nRiley Snelling<\/p><\/div>\r\n\r\n

LAAB architecture<\/h4>\r\n

Founded in 2020 by creative leader Michel Lauzon, LAAB is an award-winning architecture firm advocating a rethink of urban and interior architecture services, to deliver original, high-impact real estate solutions. Its innovative STRATEGIC DESIGN toolkit combines strategic consulting, architectural design, and creative thinking, applied to built environments. This unique service offering leverages an agile problem-solving design process, perfected to tame the most wicked real estate challenges and unleash every project\u2019s potential for greatness.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

From Digital Presence to Physical Resonance AAB architecture unveiled a retail store of Cozey, a digital nativ […]<\/p>\n","protected":false},"author":1,"featured_media":266977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"Cozey Flagship Experience Centre, that embodies the brand by LAAB architecture #adf #npoadf #LAABarchitecture #Cozey","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[7,8],"tags":[38,42,83,106,110,162,305],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2024\/10\/adf-web-magazine-cozey-laab-architecture-1.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/266980"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=266980"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/266980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/266977"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=266980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=266980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=266980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}