{"id":246391,"date":"2023-10-20T11:55:13","date_gmt":"2023-10-20T02:55:13","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=246391"},"modified":"2023-10-20T11:58:53","modified_gmt":"2023-10-20T02:58:53","slug":"moment-factory-aura-invalides-illuminates-dome-des-invalides-in-paris","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/art\/moment-factory-aura-invalides-illuminates-dome-des-invalides-in-paris\/","title":{"rendered":"Moment Factory AURA Invalides Illuminates D\u00f4me des Invalides in Paris"},"content":{"rendered":"

France's First Immersive AURA Experience Project<\/h3>\r\n

A<\/span>URA Invalides<\/a> marks a new stage in Moment Factory<\/a>\u2019s history as a multidisciplinary studio dedicated to crafting innovative multimedia experiences through bold creativity and high-tech prowess. This immersive 50-minute experience combines video mapping, lighting, special effects, orchestral music, and sound design to celebrate the architectural and historical heritage of one of Paris\u2019s most iconic monuments: D\u00f4me des Invalides.<\/p>\r\n\r\n

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>\r\n\r\n

The project was initiated in 2019 by cultural operator Cultival, which was then seeking innovative cultural and tourism offerings designed to create new sustainable attractions in France. Captivated by the AURA experience at Basilique Notre-Dame de Montr\u00e9al, and Moment Factory\u2019s peerless creativity and ability to meet exacting standards, Cultival asked the multimedia studio to create the very first AURA experience in France. To achieve this project, Cultival also turned to its longstanding partner, Mus\u00e9e de l\u2019Arm\u00e9e \u2013 H\u00f4tel national des Invalides.<\/p>\r\n

Designed by Moment Factory and produced by Cultival, in partnership with Mus\u00e9e de l\u2019Arm\u00e9e, the AURA Invalides experience is the result of a long process of research and collaboration, undertaken by passionate teams specializing in heritage enhancement and the digital arts. Moment Factory\u2019s multi-disciplinary and global talent worked for more than two years to create a multimedia and immersive experience that offers a perfect complement to the majestic scale of D\u00f4me des Invalides.<\/p>\r\n\r\n

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AURA Invalides - Chapelle
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement I
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>\r\n\r\n

AURA Invalides, a Monumental and Dazzling Experience<\/h3>\r\n

As night falls, D\u00f4me des Invalides comes alive with the combined magic of light, orchestral music, and video- mapping, revealing its stately beauty and rich heritage. Over a 50-minute span, visitors are invited to partake in a sensory nighttime exploration. Guided by light, they wander through D\u00f4me des Invalides and its six chapels, where the previously unseen gradually comes into view. As visitors pursue their exploration, they become attuned to their surroundings and the marvellous aura on display. The immersive AURA experience consists of three acts, each portraying a distinct facet of this particular landmark: its construction, the memories it harbours, and its power to inspire one and all. AURA Invalides is designed to stimulate the imagination of audiences of all ages. As a result, visitors are swept away by moments of pure wonder, fostering a deep and unique connection between public and place \u2013 and among the visitors themselves.<\/p>\r\n\r\n

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>\r\n\r\n

High-tech Prowess Showcasing an Exceptional Heritage Site<\/h3>\r\n

D\u00f4me des Invalides provides one of the most ambitious projection surfaces that Moment Factory has ever had the privilege to work with. The technical challenge was enormous. At more than 90 metres high, the building is topped by a dome whose smallest diameter is 30 metres. In all, more than 45 million pixels were mapped onto a 3,500-square-metre surface.<\/p>\r\n

One of the building\u2019s distinctive features is a reverberation time that spans nearly 10 seconds, a result of its architectural configuration. To ensure that AURA Invalides visitors can fully experience the orchestral score, the team employed a sound-spatializing technique that involves localizing sound with utmost precision. As a result, visitors can clearly perceive where the sound emanates from. The experience combines sound and image to create a 360-degree immersion effect, making visitors feel as if they are fully immersed in the show.<\/p>\r\n

Another major challenge was to blend technology seamlessly into this space so as to create a truly magical effect. In fact, since D\u00f4me des Invalides is a protected historic monument, the projection equipment had to be installed on the existing structure without altering the site\u2019s architectural integrity.<\/p>\r\n

To that end, the technical team produced a drone-enabled architectural scan, which it then transcribed into virtual reality, in the form of a 3D model, to produce a technical design that encompassed all of the site\u2019s specific features. Throughout this delicate stage (from design to implementation), the firm's collaboration with Direction r\u00e9gionale des affaires culturelles (DRAC) \u2013 whose role is to protect the building\u2019s integrity \u2013 was particularly invaluable.<\/p>\r\n\r\n

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AURA Invalides - Mouvement I
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement II
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement I
\r\nPhoto credit: Moment Factory<\/p><\/div>\r\n\r\n

A Creative Process that Celebrates a Historic Monument<\/h3>\r\n

When the team at Moment Factory embarked on this ambitious project, above all it wanted to pay tribute to the genius of Jules Hardouin-Mansart, and the talent of the architects, artists, and craftsmen who created D\u00f4me des Invalides so that today\u2019s visitors may discover, or rediscover, this exceptional French heritage site in a whole new way. The team\u2019s artistic preference was to reveal the spirit of the place, comprising its architectural beauty, the memory with which it resonates, and the symbolism it conveys. After extensive historical research, the creative team worked closely with chief curators at Mus\u00e9e de l\u2019Arm\u00e9e to ensure that the design was historically accurate.<\/p>\r\n\r\n

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>

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AURA Invalides - Mouvement III
\r\nPhoto credit: Moment Factory<\/p><\/div>\r\n\r\n

An Orchestral Score, Specifically Composed to Enhance the Experience<\/h3>\r\n

The music was created by Montreal studio Troublemakers, in collaboration with Moment Factory\u2019s creative teams. The score was devised and composed around the three movements that punctuate the AURA Invalides experience, with each piece featuring a distinct musical colour to highlight the contrasts that characterize the monument. The dome\u2019s unusual acoustics, with almost 10 seconds of reverberation, dictated this original creation from start to finish.<\/p>\r\n

Moment Factory: Creating Immersive Experiences for more than 20 Years<\/h3>\r\n

Over the years, through increasingly ambitious projects<\/a>, Moment Factory has become an international standard-setter in the creation of immersive experiences that enable heritage sites to shine, thereby diversifying their initial offer and attracting new audiences. Whether at Barcelona\u2019s Sagrada Familia, Basilique Notre-Dame de Montr\u00e9al, Cath\u00e9drale Notre-Dame de Reims in France, and now D\u00f4me des Invalides, Moment Factory uses the power of storytelling and cutting-edge technology to create a spirit of collective wonder, creating intimate and unique bonds between the audience and the site. The monumental experience that is AURA Invalides reflects Moment Factory\u2019s aspiration to enable this iconic site of Parisian and French heritage to engage with new audiences and continue to extend its legacy from generation to generation.<\/p>\r\n

Moment Factory<\/h4>\r\n

Moment Factory is a multimedia studio with a full range of production expertise under one roof. The team combines specializations in video, lighting, architecture, sound, and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has addresses in Tokyo, Paris, New York City, and Singapore. Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the Lumina Night Walk series.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

France’s First Immersive AURA Experience Project URA Invalides marks a new stage in Moment Factory\u2019s history a […]<\/p>\n","protected":false},"author":1,"featured_media":246390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"Moment Factory AURA Invalides Illuminates D\u00f4me des Invalides in Paris#adf #npoadf #MomentFactory #AURAInvalides","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[6,7],"tags":[38,54,82,83,111,289,325],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2023\/10\/adf-web-magazine-aura-invalides-1.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/246391"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=246391"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/246391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/246390"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=246391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=246391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=246391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}