{"id":213943,"date":"2022-12-12T11:50:05","date_gmt":"2022-12-12T02:50:05","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=213943"},"modified":"2022-12-12T11:50:05","modified_gmt":"2022-12-12T02:50:05","slug":"michelin-headquarters-canopy-refurbishment-works","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/architect\/michelin-headquarters-canopy-refurbishment-works\/","title":{"rendered":"The Canopy: Michelin headquarter’s renovated by Encore Heureux Architectes, Construire and Base"},"content":{"rendered":"

The headquarters\u2019 innovative new reception area symbolizes Michelin\u2019s reinvention, conceived to face 21st century challenges head-on<\/h3>\r\n

I<\/span>mplanted on the Carmes site of Clermont-Ferrand since the company\u2019s inception in the late 19th century, Michelin\u2019s Canopy acquired its status as the company's headquarters in the 2000s. The project, delivered in 2021, and carried out in partnership between Encore Heureux Architectes<\/a>, Construire<\/a> and Base<\/a>, aims to embody the image of the group in a welcoming, unique, and cohesive space, while inserting itself in an emblematic public square.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-25\"<\/a>

Michelin Headquarters renovated reception area
\r\nPhoto credit: Cyrus Cornut<\/p><\/div>\r\n\r\n\r\n\r\n

The headquarters\u2019 innovative new reception area symbolizes Michelin\u2019s reinvention, conceived to face 21st century challenges head-on; a design and operation that were conceptualized from a circular economy perspective, mindful of environmental impacts.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-3\"<\/a>

Reception area seen from Carmes Square, renovated historical buildings in background
\r\nPhoto credit: Cyrus Cornut<\/p><\/div>\r\n\r\n\r\n\r\n

A new identity<\/h4>\r\n

In order to respond to Michelin\u2019s wish of renewing itself without erasing its past, the project\u2019s committed position is to offer an extension of the current headquarters over two levels. The extension is provided with an energetic new fa\u00e7ade that seeks to appreciate its historic structure. The new project connects the current buildings, while simultaneously embodying a reception area and the group\u2019s main entrance. <\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-24\"<\/a>

View of the reception area from Carmes Square, 2018
\r\nPhoto credit: NC<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-12\"<\/a>

Main hall of the reception area
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-11\"<\/a>

Main entrance of the reception area
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>\r\n\r\n\r\n\r\n

A multi-faceted and inventive program<\/h4>\r\n

The main challenge the project addressed was that of connecting heterogeneous spaces between themselves in a consistent union intended to receive thousands of visitors daily. The tropical glasshouse, initiated by Edouard Michelin on the plaza in the early 2000s, held an uncertain future; it was preserved in the architectural program and integrated into the visitor\u2019s experience. The glasshouse features the logo, acting as a symbol of the group\u2019s values of transparency and openness towards the city and the world. The tree-lined plaza extends to the edges of Carmes square, provided with furniture, greenery, and water displays to ensure freshness in the summertime. The Carmes site, historically reserved for Michelin employees, now offers public access.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-2\"<\/a>

Main Carmes Square fa\u00e7ade by night
\r\nPhoto credit: Cyrus Cornut<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-6\"<\/a>

The tropical glasshouse
\r\nPhoto credit: Cyrus Cornut<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-18\"<\/a>

Small common room
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>\r\n\r\n\r\n\r\n

It features versatile exhibition spaces, a store, the glasshouse museum, and the welcoming Caf\u00e9 Equateur. Working areas are adapted to new jobs and more collaborative working methods, and the order of the architectural program evolves to lead visitors from the public area to the company\u2019s private spaces.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-16\"<\/a>

Caf\u00e9 Equateur restauration area
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-22\"<\/a>

The Michelin store
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>\r\n\r\n\r\n\r\n

A design anchored in contemporary challenges<\/h4>\r\n

The Canopy is more than a reception building. Its structure responds to two primary challenges: transparency and proximity on the one hand, and a low carbon footprint on the other. The choice of transparency is embodied by the vast glass fa\u00e7ade, sheltered from the sun by the wooden awnings that cover its 160-meter length, which provides the new headquarters with its unique identity. Curves are prevalent in the architectural design and furniture, mirroring those of Michelin\u2019s tires.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-14\"<\/a>

Reception desk, polished and enameled lava stone, terrazzo, Baswaphon
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-20\"<\/a>

Spacious circulation areas with gathering spaces
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-17\"<\/a>

First floor waiting area
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>\r\n\r\n\r\n\r\n

Consumption of cement was extremely limited, in favor of sustainably-sourced, repurposed, and local materials. Particular attention was attached to the local area, and thus an overwhelming majority of companies that worked on the construction are local. The use of regional materials was a common goal that aimed to implement simple constructive principles without compromising the site\u2019s industrial nature, such as the use of steel for the structure, or the decision to make the grid and frames visible.<\/p>\r\n\r\n\r\n\r\n

\"adf-web-magazine-michelin-headquarter's-renovated-23\"<\/a>

Second floor conference room
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>

\"adf-web-magazine-michelin-headquarter's-renovated-21\"<\/a>

Second floor materials and light
\r\nPhoto credit: Nicolas Trouillard<\/p><\/div>\r\n\r\n\r\n\r\n

About Encore Heureux Architectes<\/h4>\r\n

Encore Heureux has been exploring the idea of generalist architecture since 2001, operating at different levels on spatial, social, and urban issues with a tactful efficiency that pervades its projects. Encore Heureux has delivered several cultural and innovative facilities for public, private, or nonprofit clients, where questions of use and comfort were fundamental concerns. The projects included a consideration for the recovering of preexisting buildings and the use of repurposed materials, while favoring resident appropriation through unprogrammed spaces and functions. In 2018, Encore Heureux was commissioned by the French Pavilion, as part of the 16th international Venice Biennale of Architecture, for its \u201cInfinite Places\u201d exhibit, an inventory of spaces that embody the unexpected and a sense of common aspiration.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

The headquarters\u2019 innovative new reception area symbolizes Michelin\u2019s reinvention, conceived to face 21st cent […]<\/p>\n","protected":false},"author":1,"featured_media":213935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"\u30a2\u30f3\u30b3\u30fc\u30eb\u30fb\u30a6\u30eb\u30fc\u3001\u30b3\u30f3\u30b9\u30c8\u30a5\u30eb\u30a2\u30fc\u3001\u30d9\u30fc\u30b9\u304c\u5171\u540c\u3067\u624b\u304c\u3051\u305f\u30df\u30b7\u30e5\u30e9\u30f3\u672c\u793e:\u30ad\u30e3\u30ce\u30d4\u30fc\u306e\u6539\u4fee \/ The Canopy: Michelin headquarter's renovated by Encore Heureux Architectes, Construire and Base #adf #npoadf #architecture #sustainability #design #interiors #landscape #france","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[7,8],"tags":[38,42,83,110,156,305,325,388],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2022\/12\/adf-web-magazine-michelin-headquarters-renovated-25.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/213943"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=213943"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/213943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/213935"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=213943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=213943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=213943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}