{"id":207334,"date":"2022-09-16T17:51:02","date_gmt":"2022-09-16T08:51:02","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=207334"},"modified":"2022-09-16T18:39:33","modified_gmt":"2022-09-16T09:39:33","slug":"revival-of-luxury-goods-and-chinese-heritage-deployed-in-franklin-azzis-store-architecture-design-for-ep-yaying","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/revival-of-luxury-goods-and-chinese-heritage-deployed-in-franklin-azzis-store-architecture-design-for-ep-yaying\/","title":{"rendered":"Revival of Luxury Goods and Chinese Heritage Deployed in Franklin Azzi’s Store Architecture Design for EP YAYING"},"content":{"rendered":"

Architect Franklin Azzi \u00d7 Designer Serge Ruffieux | Shanghai, Jiaxing, Beijing and NY Boutiques for the Chinese Brand EP YAYING<\/h3>\r\n

F<\/span>aithful to his passion for creative encounters and collaborations, Franklin Azzi has united his vision with that of fashion designer Serge Ruffieux to establish a new architectural concept for Chinese ready-to-wear label EP YAYING.<\/p>\r\n\r\n

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Jiaxing, Photo credit: Franklin Azzi Architecture<\/p><\/div>\r\n\r\n

Reflecting the approach of the iconic label in the revival of luxury goods and Chinese heritage \u2013 the name EP YAYING means \u2018pledge of quality\u2019 \u2013 Franklin Azzi drew from Oriental cultural references and skills to define a new contemporary aesthetic.<\/p>\r\n\r\n

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Jiaxing, Photo credit: Franklin Azzi Architecture<\/p><\/div>\r\n\r\n

The creative tandem has given rise to a program of spaces dedicated to experiencing and strolling, which, from Shanghai to New York, cultivates oxymoron in every detail. The raw beauty of the materials, such as jade and concrete, combines with the elegance of lacquer work and embroidery. Between the association of rough and smooth surfaces, matte and gloss colors, the traditional mixing of materials of Chinese craftsmanship, the boutiques reveal their singularity in a play of contrasts between stark simplicity and maximalism. The collections of fashion and accessories are displayed around a graphic grid structure of black metal tubes, in which slabs of rough stones of different shapes and colors are suspended or held up, like an interior landscape reinforcing the impression of poetic antithesis between the different elements.<\/p>\r\n\r\n

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>\r\n\r\n

The architecture of the boutiques, whether within a new building or an existing one, such as the old colonial house entirely renovated in Shanghai, favors transparency, opening to the outside, and integrating nature. The fashion label\u2019s spaces merge with public space in a principle of fluid sophistication.<\/p>\r\n\r\n

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>

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Shanghai, Photo credit: Matjaz Tancic<\/p><\/div>\r\n\r\n

From floor to ceiling, via the furniture and changing rooms designed as transition and exhibition spaces in dialogue with the overall scheme, an unusual voyage has been designed, composed of aesthetic and sensorial resonances.<\/p>\r\n\r\n

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New-York, Photo credit: Matjaz Tancic<\/p><\/div>\r\n\r\n

It is a means for architects to bring modernity and craftsmanship into dialogue in an original approach that sees each new EP YAYING boutique as a venue in its own right.<\/p>\r\n

Awards:<\/p>\r\n