{"id":201088,"date":"2022-07-07T11:49:05","date_gmt":"2022-07-07T02:49:05","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=201088"},"modified":"2022-07-07T11:49:05","modified_gmt":"2022-07-07T02:49:05","slug":"modernhaus-hotel-by-palette-architecture-new-york","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/architect\/modernhaus-hotel-by-palette-architecture-new-york\/","title":{"rendered":"ModernHaus Hotel by Palette Architecture, New York"},"content":{"rendered":"

Rebranding hotels in a contemporary style<\/h3>\r\n

T<\/span>he Palette Architecture<\/a> is proud to unveil its contemporary refurbishment of ModernHaus SoHo, a luxurious 114-room boutique hotel formerly known as The James New York. Situated in New York City\u2019s vibrant SoHo district., the property was acquired by the current owners in 2017, and the hotel has changed ownership twice since its original construction in 2010. The client\u2019s vision was to rebrand the hotel in a more contemporary style, breathing new life into the prominent structure and softening the rough material palette of its original design.<\/p>\r\n\r\n

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From the West
\r\nPhoto credit: Pavel Bendov<\/p><\/div>\r\n\r\n

A collaborative contemporization<\/h4>\r\n

From the onset, the project was a collaborative effort between multiple stakeholders, including the building\u2019s owners, interior design firms, Wilson Associates and M. A. Bowers, Inc., and the hotel\u2019s various food and beverage (F&B) operators. The team identified a variety of underutilized and outdated spaces that could be repurposed. With a goal of preserving much of the original building, the firm focused on highlighting its original precast concrete, steel, and weathered finishes. The team then embarked on a process of infusing consistency and character into the property, developing links to the SoHo neighborhood through the introduction of elements such as patterned motifs and selected artworks alluding to the district\u2019s rich history of art and culture.<\/p>\r\n\r\n

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Hotel Lobby
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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Veranda from Above
\r\nPhoto credit: Pavel Bendov<\/p><\/div>\r\n\r\n

Rooms with a view<\/h4>\r\n

Beginning with the lobby and hotel entrances, dated finishes were upgraded through the timeless use of natural materials. The designers introduced contrasts to the light-colored interior, including dark woods and metals that provide the space\u2019s walls, doors, and railings with a contemporary facelift. In guestroom corridors, the use of Calder-esque carpeting, and the strategic placement of pop art, helps establish seamless connections to the SoHo vibe. The layout of the rooms themselves remained largely intact, with thoughtful contemporary touches of furnishings upholstered in soft, bold-colored fabrics.<\/p>\r\n\r\n

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Presidential Suite Living Room
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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Guestroom Suite
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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Presidential Suite Bedroom
\r\nPhoto credit: Pavel Bendov<\/p><\/div>\r\n\r\n

The main course \u2013 Veranda SoHo<\/h4>\r\n

While there were multiple components to the ModernHaus project, significant emphasis was placed on the property\u2019s multiple F&B outlets from the start. Recognizing the tremendous value that the outlets represent, the team worked closely with the hotel\u2019s F&B operators to capture the essence of their visions. Approximately 15 feet above street level, an underused rooftop space offered great potential. Consensus was reached, and the team designed a dynamic glass rooftop enclosure that greatly expanded the restaurant\u2019s busy operations.<\/p>\r\n\r\n

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Veranda Dining Room
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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Veranda from ModernHaus
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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The Bar at Veranda
\r\nPhoto credit: Pavel Bendov<\/p><\/div>\r\n\r\n

Comfortable continuity - Meet me at The Jimmy<\/h4>\r\n

The property\u2019s immensely popular 18th floor rooftop bar, which doubles as a pool bar by day. Additionally, in line with the theme of establishing connections with the external surroundings, a very modern communal sink was installed just outside of the unisex bathroom stalls. Positioned in front of an expansive wall of windows, the sink area provides stunning city views from the rooftop establishment.<\/p>\r\n\r\n

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Poolside at The Jimmy
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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The Jimmy
\r\nPhoto credit: Pavel Bendov<\/p><\/div>

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Washroom at The Jimmy
\r\nPhoto credit: Pavel Bendov<\/p><\/div>\r\n\r\n

About Palette Architecture<\/h4>\r\n

Palette Architecture is a leading-edge, full-service architecture and design practice. The founding partners first met as students of the Graduate School of Architecture at Columbia University, where their research focused on collaborative design, technical innovation, digital fabrication, and material investigations. After working at internationally renowned architecture offices, the partners reunited to form Palette Architecture in 2010 around a shared mission to create physical spaces that enhance and enrich the daily experience of people\u2019s lives. The firm\u2019s creative process fosters a collaborative dialogue with its clients, consultants, and builders to promote a more responsible and humane built environment.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

Rebranding hotels in a contemporary style he Palette Architecture is proud to unveil its contemporary refurbis […]<\/p>\n","protected":false},"author":1,"featured_media":201080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af \u30d1\u30ec\u30c3\u30c8\u30fb\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u30fc\u306e\u624b\u639b\u3051\u305fModernHaus\u30db\u30c6\u30eb \/ ModernHaus Hotel by Palette Architecture, New York #adf #npoadf #hotel #USA #architecture #interiordesign","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[7,8],"tags":[38,42,83,110,123,161,162,446],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2022\/07\/adf-web-magazine-modern-haus-hotel-2.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/201088"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=201088"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/201088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/201080"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=201088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=201088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=201088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}