{"id":200814,"date":"2022-07-04T18:54:48","date_gmt":"2022-07-04T09:54:48","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=200814"},"modified":"2022-07-04T18:54:48","modified_gmt":"2022-07-04T09:54:48","slug":"momentum-the-wearable-watch-that-redesigns-the-way-to-read-time","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/momentum-the-wearable-watch-that-redesigns-the-way-to-read-time\/","title":{"rendered":"MOMENTUM, THE WEARABLE WATCH THAT REDESIGNS THE WAY TO READ TIME"},"content":{"rendered":"

\u00a0The wearable watch designed by All Design Lab<\/h3>\r\n

A<\/span> few years ago, during a University Design Laboratory, our lecture told the class to design a tool to measure<\/i> time for children, while helping them understand it. It was assumed that reproducing the mechanical features of a clock was off the table.<\/p>\r\n

Throughout the struggling session of briefing and concepting, Albert Einstein\u2019s quote \u201cIf you can\u2019t explain it to a six-year-old, you don\u2019t understand it yourself\u201d <\/i>kept spinning in my head.<\/p>\r\n

How do we explain time, though? Would I know how to explain it to a child? And which one of the multiple facets of it I\u2019d choose?<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-1\"<\/a>

MOMENTUM watch \u00a9 All Design Lab<\/p><\/div>\r\n\r\n

Are there other ways to quantize the passage of time? Or, what if measuring it mathematically shouldn\u2019t be the ending point?<\/p>\r\n

Does the time simply exist as proof we get old?<\/p>\r\n

At first, it was not that easy, but the Project was based on a huge blank page that boosted the creativity and triggered the designers\u2019 ability to tap into everyday life for inspiration.<\/p>\r\n

A few years later, about a month ago, I came across the game-changing product concept of All Design Lab<\/a>, MOMENTUM.\u00a0<\/span><\/p>\r\n

REPURPOSING TIME<\/h4>\r\n

Throughout the collaboration with the footwear and fashion designer Miguel Pe\u00f1a the US-based studio All Design Lab, challenged the traditional hour-based system watches, by creating MOMENTUM, a unique piece that attempts to evolve from the traditional time-telling, by repurposing its flowing.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-2\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

All Design Lab<\/a> is a multi-disciplinary design studio that works on creating brands, products, and visual stories. They are used to play around with design explorations that result in a clever rewriting of concepts, such as the inflatable eyewear<\/a>, whose roots lie in a larger research within the fashion world.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-3\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

Deliberately inspired by the Stem Player by Kanye West and Kano, MOMENTUM uses the human matter as a canvas to build the product, much in the way the hidden need to interact physically with music plays its role in the first case.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-4\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

What if we imagined time center not around hours but rather moments and habits throughout the day? <\/i>they asked themselves, as an insight in the first project\u2019s steps.<\/p>\r\n

Well, I gasped reading this. Maybe because the suggestion is in line with a significant reading I\u2019m currently into, \u201cHow to do nothing: Resisting the Attention Economy\u201d<\/i> by the artist, writer, and lecturer of the Department of Art & Art History at Stanford University, which offers a contemporary cutaway of how much addictive technology has become for people and how our value is determined by our 24\/7 data productivity: a kind of a spiral where instincts and human behaviors are deteriorating in favor of a society that outsources to measurable results the people value.<\/p>\r\n

Despite the linear standardization that common culture historically took as a way to live in society, following a positivistic approach for explaining phenomena, the time has been a fascinating fluid concept throughout the decades that men strived to handle.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-5\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

WHAT ABOUT UNQUANTIFIABLE NEEDS\u00a0<\/h4>\r\n

All Design Lab played with a millenary human matter while confirming the thesis behind Jenny Odell\u2019s book: the innate adaptive nature of the human species needs a responsive environment that suits their evolution, physically, mentally, and economically, even in small actions.<\/p>\r\n

So, MOMENTUM aims at visualizing the passing of time, according to the quality of the time people are spending.<\/p>\r\n

\r\n

Momentum will rotate faster or slower, visualizing to the user that their time is either being seized or wasted<\/p>\r\n

MMNTM, All Design Lab<\/p>\r\n<\/blockquote>\r\n

Malleable and wearable, it is conceived to blend into the user\u2019s body, physically, while discussing how the actual displaying of seconds, minutes, and hours \u201crestrict the creative mind\u201d, as the psychological caring side of the product. The challenge was then to create a functional object based on an abstract method of conceiving time flowing.<\/p>\r\n

The result is a wearable kinetic sculpture featuring 45 individual fins that move up and down and spin together at varying speeds. The fins showcase the momentum of the user\u2019s actions throughout the day.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-6\"<\/a>

\u00a9 All Design Lab<\/p><\/div>

\"adf-design-forum-momentum-wareable-watch-7\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

Even if the \u201cjudgment\u201d between good or bad habits could be taken as too sharp in its splitting, it displays the core approach in building MOMENTUM as a \u201cpositive\u201d object, that could generate some new thoughts and discussion in the community.\u00a0<\/p>\r\n

As users, we are used to keeping track of our habits, but in terms of performance (just think of smartwatches in the market) that give us results, in final.<\/p>\r\n

MOMENTUM obviously needed to categorize some diffuse bad behaviors (scrolling endlessly, sitting for too long, working late) where time is spent carelessly, or habits many users see as positive (exercising, having lunch, meditating, having a walk).\u00a0<\/p>\r\n

In the first case, the fins increase the spinning, just like a computer fan when it overloads in CPU functionality, while in the second, it would calmly rotate giving peaceful feedback.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-8\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

The obsession for displayed performance is substituted with a very individual tool that connects contingent behavior in order to straighten up or cheer habits. The modularity of the features is an active part in enhancing the individual use: it creates an \u201cup-to-you\u201d product, which can be magnetically attached to the unibody textured silicon strap or just hidden in a pocket.<\/p>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-9\"<\/a>

\u00a9 All Design Lab<\/p><\/div>\r\n\r\n

\"adf-design-forum-momentum-wareable-watch-10\"<\/a><\/p>\r\n

This creates a positive connection to technology as well not by passively receiving and collecting data, but by making the user aware of abstract feelings which are not measurable in any way.<\/p>\r\n

At least, until now.<\/p><\/article>","protected":false},"excerpt":{"rendered":"

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