{"id":185111,"date":"2021-12-06T15:44:27","date_gmt":"2021-12-06T06:44:27","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=185111"},"modified":"2021-12-06T15:44:27","modified_gmt":"2021-12-06T06:47:44","slug":"designer-saar-zafrir-finetuning-hotel-interiors","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/architect\/designer-saar-zafrir-finetuning-hotel-interiors\/","title":{"rendered":"Designer Saar Zafrir: Finetuning Hotel Interiors"},"content":{"rendered":"

This designer\u2019s love of music and movies has influenced much of his work, including a hotel in Paris which riffs on the music and fashions of the 1970s and \u201880s.\u00a0<\/h3>\r\n

T<\/span>he German poet Goethe famously wrote that \u201carchitecture is frozen music.\u201d In Paris, the team of Saar Zafrir Design<\/a><\/span> behind the interiors of the new ReMIX Hotel<\/a><\/span> has taken that insight to a new extreme. Riffing on a variety of music and fashion styles from soul and disco of the 1970s to pop and R&B of the 1980s, this hospitality haven is perfectly located in the multi-chambered heart of the city\u2019s music venues, like Z\u00e9nith, Philharmonie \/ Cit\u00e9 de la Musique, Grande Halle, and Cabaret Sauvage.<\/p>\r\n\r\n

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Saar Zafrir<\/p><\/div>\r\n\r\n

The hotel\u2019s designer, Saar Zafrir, lists both movies and music as his muses. In his work, one can see the how the film \u201cOne Night in Paris\u201d has left some creative fingerprints, or how that classic Bob Dylan song, \u201cForever Young,\u201d became a touchstone for this hotel.\u00a0<\/p>\r\n

Youthful themes and preoccupations, including a golden boot on an old skateboard and Rubik\u2019s Cubes, bold colors, optical illusions, and neon lights, proliferate, to show how such fashions change and youth is forever in transition. All in all, the interior design treads a fine line between celebrating and satirizing different styles from the 1980s that gave us musical films like Fame, Flashdance, and Footloose.<\/p>\r\n\r\n

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Most of the furniture was designed and custom-made by Saar Zafrir Design, including the neon wall signs, original artworks, wooden furnishings, light fixtures, and wallpapers and rugs referencing popular culture of the era.<\/p><\/div>\r\n\r\n

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Via email we asked him which design aspect of the ReMIX was the most challenging to realize?<\/p>\r\n

He replies, \u201cI am a firm believer that design should never be limited by challenges. The challenges here were time pressure and the budget, which we implemented in creating an affordable luxury concept.\u201d<\/p>\r\n

As the leader of Saar Zaafrir Design, he is hands-on with every part of the project. His company helps their customers to race out of the starting blocks to leap over any hurdles and cross the finishing line, from concept to design and purchasing to construction. \u201cEach project I take on is important to me, something I work on with passion. From sitting with clients, going through the concept in every detail and material selections, I love to be part of the entire process,\u201d he says.<\/p>\r\n

He also has a sense of humor, so his designs have lighthearted elements. For Exhibits A and B, check out the \u201cghetto blasters\u201d (gigantic cassette players, for the millennials among us) in every room, and another anachronism, rotary phones in lipstick pink.<\/p>\r\n

The ReMIX design was a complicated brief. The hotel has 10 meeting rooms for business travelers, a co-working space for freelancers and digital nomads, a music studio with instruments for guests to play, and some rooms (complete with bunkbeds) can accommodate parties of seven guests.<\/p>\r\n\r\n

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Bar-restaurant Marvin & the Gang looks set to become a local hotspot.<\/p><\/div>\r\n\r\n

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The hotel\u2019s bar and restaurant, Marvin & the Gang<\/a><\/span>, serves as both a centerpiece for the hotel and a showcase for the designer\u2019s array of talents. It\u2019s cool how he combined marble, velvet, and green glass in such a funky way that really does poetic justice to the restaurant\u2019s theme of combining soul food from the American south with soul music of a similarly Afro-American vintage that marries audio and visuals. (The restaurants\u2019 moniker combines the names of the music stars, Marvin Gaye and Kool and the Gang.)<\/p>\r\n

Versatility is Saar\u2019s strong point. When asked to describe his signature style, he replied, \u201cVersatile. I don\u2019t have one specific design signature. I have a method. Each design should tell a story and it\u2019s important that the right story is being told, which organically fits the location, the budget and the overall concept.\u201d<\/p>\r\n\r\n

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Upon entering Le Conteur, guests are greeted by a grand floor-to-ceiling mahogany bar and custom-designed orange velvet bar stools.<\/p><\/div>\r\n\r\n

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Having transitioned from the world of finance into interior design, a zig-zagging journey to say the least, he has worked on hospitality projects like the Brussels hotel Le Comm\u00e9rage, which opened a year and a half ago, as well as the hotel\u2019s restaurant Le Conteur, ensuring that it stays true to its eastern Mediterranean roots with a mellow style. \u201cThe interior is intended to blend a European eclectic design with contemporary touches and plenty of color,\u201d he says. \u201cThe meaning of Le Conteur is the Storyteller. The dishes served are stories being told and the restaurant has an ambiance that makes every night feel like your best friends\u2019 wedding.\u201d The jubilant vibe, redolent of Mediterranean cultures, inspires joy while encouraging people to connect.<\/p>\r\n\r\n

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The Bellboy Bar in Berlin is a quirky, vintage-style bar.<\/p><\/div>\r\n\r\n

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In building his brand as a diverse talent, fluent in a variety of visual languages, Saar also designed the Bellboy Bar<\/a><\/span>, a special cocktail bar in the city\u2019s Mitte district with four distinct spaces: the main cocktail bar, whereas the Butler is a speakeasy with a secret door, the Pink Room is perfect for intimate, private events, and the Art Room is a smoker\u2019s lounge. With this project, he wanted to make the location feel like a real destination on its own and emboss this old hotel brand with some new stamps of creativity and character.\u00a0<\/p>\r\n

Now that he is primarily based in London rather than Amsterdam, we asked him about this change of address that might also connote other changes. \u201cI really have a strong connection to Amsterdam, its monumental buildings and all else it has to offer. One of my design studios is based there and I still visit on a regular basis,\u201d he says.<\/p>\r\n

As for London, what he loves about the place is \u201cthe inspiration it gives me and the architecture overall. Being based here at this phase of my design career, lets me be close to the source, hospitality and lifestyle at its finest.\u201d<\/p>\r\n

One can easily imagining Saar thriving in such a cinematic and musical metropolis where multiple cultures converge, and the contrasts inspire new forms of creativity.<\/p>\r\n\n\t\t