{"id":180566,"date":"2021-09-14T13:34:56","date_gmt":"2021-09-14T04:34:56","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=180566"},"modified":"2021-09-16T09:33:00","modified_gmt":"2021-09-16T00:33:00","slug":"moment-factory-x-museum-of-science-usher-in-a-bold-new-vision-for-augmented-learning-experiences-with-arctic-adventure","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/moment-factory-x-museum-of-science-usher-in-a-bold-new-vision-for-augmented-learning-experiences-with-arctic-adventure\/","title":{"rendered":"Moment Factory \u00d7 Museum of Science usher in a bold new vision for augmented learning experiences with “Arctic Adventure”"},"content":{"rendered":"

Moment Factory \u00d7 Museum of Science usher in a bold new vision for augmented learning experiences with Arctic Adventure<\/h3>\r\n

T<\/span>he Museum of Science<\/a>, Boston, one of the world\u2019s largest science centers, enlisted Moment Factory<\/a> to collaborate on the new permanent exhibition Arctic Adventure: Exploring with Technology. The opening of the exhibition ushers in a bold new vision for the cultural institution, offering a first glimpse of the ten-year transformation of its renowned Blue Wing, the most ambitious renovation in the museum\u2019s 190-year history.<\/p>\r\n\r\n

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Photo credit: Moment Factory<\/p><\/div>\r\n\r\n

Arctic Adventure invites guests to experience the arctic as polar explorers. Visitors can traverse glaciers using ground-penetrating radar, drill ice cores to extract data about climate change, and locate wildlife with satellite and drone technology. Guests enter the exhibition through a cave made of real ice, which opens onto a vast arctic tundra vista that unfurls beyond, where sound, lighting, interactive visuals, and set design bring the environment to life. Overarching art direction allows the content to be creative and playful, yet explanatory and educational, while generative, real-time content creates the ever-shifting natural rhythms of daylight, seasons, and the weather.<\/p>\r\n\r\n

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Photo credit: Moment Factory<\/p><\/div>

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Photo credit: Moment Factory<\/p><\/div>\r\n\r\n

The award-winning exhibition builds on the Museum of Science\u2019s belief that everyone has a role to play in deepening our shared understanding of science, technology, and climate change. To fulfill their goal of offering a transformational learning environment, the Museum staff challenged Moment Factory to help them create a new paradigm for immersive, interactive, and awe-inspiring museum experiences. Arctic Adventure signals a sea change to visitors by transporting them to an environment unlike any other they\u2019ve previously experienced at a museum. With opportunities to interact with real technology, visitors of all ages and abilities transform into active participants exploring what these tools and processes reveal about climate change through experiential learning.<\/p>\r\n\r\n

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Photo credit: Moment Factory<\/p><\/div>

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Photo credit: Moment Factory<\/p><\/div>

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Photo credit: Moment Factory<\/p><\/div>\r\n\r\n

Arctic Adventure features four distinct zones, each of which foster unique opportunities for intuitive learning:<\/p>\r\n