{"id":156701,"date":"2020-01-24T11:39:46","date_gmt":"2020-01-24T02:39:46","guid":{"rendered":"https:\/\/www.adfwebmagazine.jp\/?p=156701"},"modified":"2020-01-24T11:39:46","modified_gmt":"2020-03-03T10:50:59","slug":"interbrand-best-global-brands-2019","status":"publish","type":"post","link":"https:\/\/www.adfwebmagazine.jp\/en\/design\/interbrand-best-global-brands-2019\/","title":{"rendered":"Interbrand Best Global Brands 2019 Report"},"content":{"rendered":"<article class=\"cb-itemprop\" itemprop=\"reviewBody\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#i\"> \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u3088\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0<\/a><ul><li><a href=\"#Best_Global_Brands_2019\">Best Global Brands 2019\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u624b\u6cd5<\/a><ul><li><a href=\"#i-2\">\u2460 \u8ca1\u52d9\u5206\u6790 - \u4f01\u696d\u304c\u751f\u307f\u51fa\u3059\u5229\u76ca\u306e\u5c06\u6765\u4e88\u6e2c\u3092\u884c\u3046<\/a><\/li><li><a href=\"#i-3\">\u2461 \u30d6\u30e9\u30f3\u30c9\u306e\u5f79\u5272\u5206\u6790 - \u5229\u76ca\u306e\u3046\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8ca2\u732e\u5206\u3092\u62bd\u51fa\u3059\u308b<\/a><\/li><li><a href=\"#i-4\">\u2462 \u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u5206\u6790 - \u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5229\u76ca\u306e\u5c06\u6765\u306e\u78ba\u5b9f\u6027\u3092\u8a55\u4fa1\u3059\u308b<\/a><\/li><\/ul><\/li><li><a href=\"#Interbrand\">\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9(Interbrand)\u306b\u3064\u3044\u3066<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\r\n<h3><span id=\"i\"><i class=\"fa fa-bar-chart-o\"><\/i> \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306b\u3088\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30fb\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0<\/span><\/h3>\r\n<p>\u4e16\u754c\u6700\u5927\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u4f1a\u793e<a href=\"\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9(Interbrand)\" title=\"\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9(Interbrand)\">\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9(Interbrand)<\/a>\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u30e9\u30f3\u30ad\u30f3\u30b0\u300c<strong>Best Global Brands 2019<\/strong>\u300d\u3092\u6628\u5e74\u767a\u8868\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u4e8b\u696d\u5c55\u958b\u3092\u884c\u3046\u30d6\u30e9\u30f3\u30c9\u3092\u5bfe\u8c61\u306b\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u6301\u3064\u4fa1\u5024\u3092\u91d1\u92ad\u7684\u4fa1\u5024\u306b\u63db\u7b97\u3057\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u5316\u3057\u305f\u3082\u306e\u3002\u306a\u304a\u3001\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u306fISO\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u4e16\u754c\u3067\u521d\u3068\u306a\u308b\u300c\u4e16\u754c\u6a19\u6e96\u300d\u624b\u6cd5\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\r\n<p>20\u56de\u76ee\u3092\u8fce\u3048\u308b2019\u5e74\u306e\u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u306f\u3001Apple\u3068Google\u304c7\u5e74\u9023\u7d9a\u30671\u4f4d\u30012\u4f4d\u3068\u306a\u308a\u3001Amazon\u304c3\u4f4d\u3068\u306a\u3063\u305f\u3002Apple\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306f\u524d\u5e74\u6bd4+9%\u306e2,342\u5104\u30c9\u30eb\u3001Google\u306f\u540c+8%\u306e1,677\u5104\u30c9\u30eb\u3001Amazon\u306f\u540c+24\uff05\u306e1,253\u5104\u30c9\u30eb\u3068\u306a\u3063\u305f\u3002\u305d\u306e\u4ed6\u3067\u306f\u30018\u5e74\u3076\u308a\u306bDisney\uff0810\u4f4d\u3001444\u5104\u30c9\u30eb\uff09\u304cTop10\u5165\u308a\u3057\u3001Uber\uff0887\u4f4d\u300157\u5104\u30c9\u30eb\uff09\u3068LinkedIn\uff0898\u4f4d\u300148\u5104\u30c9\u30eb\uff09\u304c\u521d\u3081\u3066Best Global Brands\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3001Dell\u304c6\u5e74\u3076\u308a\u306b63\u4f4d\uff0890\u5104\u30c9\u30eb\uff09\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u3002<\/p>\r\n<p><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50.png\"><img src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50.png\" alt=\"interbrand-best-global-brands-2019-top50\" width=\"448\" height=\"754\" class=\"aligncenter size-full wp-image-156707\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50.png 448w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-89x150.png 89w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-178x300.png 178w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-230x387.png 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-238x400.png 238w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-297x500.png 297w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-top50-416x700.png 416w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\r\n<p>\u6700\u3082\u6210\u9577\u7387\u306e\u9ad8\u30445\u30d6\u30e9\u30f3\u30c9\u306fMasterCard\uff08\u524d\u5e74\u6bd4+25%\uff09\u3001Salesforce\uff08+24%\uff09\u3001Amazon\uff08+24%\uff09\u3001Gucci\uff08+23\uff05\uff09\u3001Starbucks\uff08+23%\uff09\u3068\u306a\u3063\u305f\u3002\u696d\u7a2e\u3067\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\uff0816\u30d6\u30e9\u30f3\u30c9\uff09\u3001\u81ea\u52d5\u8eca\u95a2\u9023\uff0815\u30d6\u30e9\u30f3\u30c9\uff09\u3001\u5c0f\u58f2\u30fb\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\uff0815\u30d6\u30e9\u30f3\u30c9\uff09\u3001\u91d1\u878d\u95a2\u9023\uff0812\u30d6\u30e9\u30f3\u30c9\uff09\u304c\u534a\u6570\u4ee5\u4e0a\u3092\u5360\u3081\u308b\u3002Top100\u30d6\u30e9\u30f3\u30c9\u306e\u3046\u3061\u300128\u30d6\u30e9\u30f3\u30c9\u304c2\u6841%\u306e\u6210\u9577\u3092\u9042\u3052\u3001Top100\u30d6\u30e9\u30f3\u30c9\u306e\u5408\u8a08\u4fa1\u5024\u306f2\u51461,309\u5104\u30c9\u30eb\u306b\u9054\u3057\u3001\u524d\u5e74\u6bd45.7%\u5897\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\r\n<p><a href=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema.png\"><img src=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema.png\" alt=\"interbrand-best-global-brands-2019-schema\" width=\"602\" height=\"457\" class=\"aligncenter size-full wp-image-156706\" srcset=\"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema.png 602w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-150x114.png 150w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-300x228.png 300w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-230x175.png 230w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-527x400.png 527w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-500x380.png 500w, https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-schema-600x455.png 600w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/a><\/p>\r\n<p>\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u793eCEO\u306e\u30c1\u30e3\u30fc\u30eb\u30ba\u30fb\u30c8\u30ea\u30f4\u30a7\u30a4\u30eb\u306f\u3001\u300c\u3053\u306e20\u5e74\u9593\u3067\u6d88\u8cbb\u8005\u306f\u5287\u7684\u306b\u5909\u5316\u3057\u305f\u3002\u6d88\u8cbb\u306e\u9078\u629e\u80a2\u304c\u591a\u304f\u306a\u308a\u3001\u4ee5\u524d\u3088\u308a\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u8584\u304f\u306a\u3063\u305f\u6d88\u8cbb\u8005\u306f\u3001\u63d0\u4f9b\u4fa1\u5024\u306e\u5373\u6642\u6027\u3084\u8c4a\u5bcc\u3055\u3001\u89aa\u5bc6\u6027\u3092\u6c42\u3081\u306f\u3058\u3081\u3001\u6d88\u8cbb\u8005\u306f\u3053\u308c\u307e\u3067\u306a\u3044\u307b\u3069\u306e\u60c5\u5831\u529b\u3092\u6301\u3061\u3001\u76f8\u4e92\u306b\u7e4b\u304c\u308a\u3001\u8981\u6c42\u306f\u3055\u3089\u306b\u9ad8\u307e\u3063\u3066\u3044\u308b\u3002\u304b\u3064\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u3067\u3042\u3063\u305f\u3002\u3060\u304c\u3001\u4eca\u65e5\u306e\u52a0\u901f\u3059\u308b\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u6d88\u8cbb\u8005\u304c\u671f\u5f85\u3059\u308b\u3082\u306e\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u9759\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u306f\u98fd\u304d\u8db3\u3089\u306a\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u304c\u30d3\u30b8\u30cd\u30b9\u305d\u306e\u3082\u306e\u3068\u306a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u767a\u4fe1\u3001\u884c\u52d5\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u4fe1\u983c\u306b\u7e4b\u304c\u308b\u3002\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u304c\u30d3\u30b8\u30cd\u30b9\u3088\u308a\u3082\u65e9\u304f\u5909\u5316\u3057\u7d9a\u3051\u308b\u4e16\u754c\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7af6\u4e89\u74b0\u5883\u3092\u5909\u3048\u308b\u304f\u3089\u3044\u306e\u5927\u80c6\u306a\u5909\u9769\u300e\u30a2\u30a4\u30b3\u30cb\u30c3\u30af\u30fb\u30e0\u30fc\u30d6\u30b9(Iconic Moves)\u300f\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u305a\u3001\u305d\u308c\u304c\u7d50\u679c\u7684\u306b\u4e26\u5916\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u300d\u306e\u3060\u3068\u8a9e\u308b\u3002<\/p>\r\n<h4><span id=\"Best_Global_Brands_2019\">Best Global Brands 2019\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u624b\u6cd5<\/span><\/h4>\r\n<p>\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u624b\u6cd5\u306f\u3001\u2460\u8ca1\u52d9\u529b\u3001\u2461\u30d6\u30e9\u30f3\u30c9\u304c\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u529b\u3001\u2462\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5c06\u6765\u53ce\u76ca\u306e\u78ba\u304b\u3055\u3001\u3068\u3044\u3046\u4e09\u3064\u306e\u89b3\u70b9\u304b\u3089\u307f\u305f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u8a55\u4fa1\u3067\u3042\u308b\u3002\u8a3c\u5238\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u4e8b\u696d\u306e\u4fa1\u5024\u3092\u5206\u6790\u53ca\u3073\u8a55\u4fa1\u3059\u308b\u306e\u3068\u540c\u69d8\u3001\u300c\u5c06\u6765\u3069\u308c\u304f\u3089\u3044\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u304b\u300d\u3068\u3044\u3046\u89b3\u70b9\u306b\u57fa\u3065\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3092\u5206\u6790\u3001\u8a55\u4fa1\u3059\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u4fa1\u624b\u6cd5\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u6e2c\u5b9a\u306e\u4e16\u754c\u6a19\u6e96\u3068\u3057\u3066\u3001\u56fd\u969b\u6a19\u6e96\u5316\u6a5f\u69cb(ISO)\u304b\u3089ISO10668\u306e\u8a8d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\r\n<h5><span id=\"i-2\">\u2460 \u8ca1\u52d9\u5206\u6790 - \u4f01\u696d\u304c\u751f\u307f\u51fa\u3059\u5229\u76ca\u306e\u5c06\u6765\u4e88\u6e2c\u3092\u884c\u3046<\/span><\/h5>\r\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u4e8b\u696d\u3092\u7279\u5b9a\u3057\u3001\u4e8b\u696d\u306e\u73fe\u5728\u306e\u58f2\u4e0a\u9ad8\u304a\u3088\u3073\u5c06\u6765\u306e\u58f2\u4e0a\u9ad8\u4e88\u6e2c\u3092\u7b97\u51fa\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u58f2\u4e0a\u9ad8\u304b\u3089\u55b6\u696d\u8cbb\u7528\u3001\u7a0e\u91d1\u3001\u6295\u4e0b\u8cc7\u672c\u306b\u5fdc\u3058\u305f\u8cc7\u672c\u30b3\u30b9\u30c8\u3092\u5dee\u3057\u5f15\u304d\u3001\u73fe\u5728\u304b\u3089\u5c06\u6765\u306b\u308f\u305f\u308b\u7d4c\u6e08\u7684\u5229\u76ca\u3092\u63a8\u8a08\u3059\u308b\u3002\u8ca1\u52d9\u5206\u6790\u306f\u3001\u4e00\u822c\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u60c5\u5831\u304a\u3088\u3073\u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u3088\u308b\u5c06\u6765\u4e88\u6e2c\u5024\u306b\u57fa\u3065\u304f\u3002<\/p>\r\n<h5><span id=\"i-3\">\u2461 \u30d6\u30e9\u30f3\u30c9\u306e\u5f79\u5272\u5206\u6790 - \u5229\u76ca\u306e\u3046\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8ca2\u732e\u5206\u3092\u62bd\u51fa\u3059\u308b<\/span><\/h5>\r\n<p>\u8ca1\u52d9\u5206\u6790\u3067\u7b97\u51fa\u3055\u308c\u305f\u5c06\u6765\u306e\u7d4c\u6e08\u7684\u5229\u76ca\u306e\u3046\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u305f\u5229\u76ca\u3092\u62bd\u51fa\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u601d\u6c7a\u5b9a\u306b\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u306e\u5f79\u5272\u5206\u6790\u8a55\u4fa1\u306b\u304a\u3044\u3066\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u52d5\u5411\u306b\u679c\u305f\u3059\u5f79\u5272\u306b\u3064\u3044\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u304c\u904e\u53bb20\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308a\u5b9f\u65bd\u3057\u305f10,000\u3092\u8d85\u3048\u308b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u5b9f\u7e3e\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3001\u696d\u754c\u5225\u306b\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u5206\u6790\u3092\u884c\u3046\u3002\u305d\u3057\u3066\u696d\u754c\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u57fa\u306b\u3057\u3066\u3001\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306e\u8abf\u67fb\u3001\u5206\u6790\u306b\u3088\u308a\u500b\u5225\u30d6\u30e9\u30f3\u30c9\u306e\u201c\u30d6\u30e9\u30f3\u30c9\u306e\u8ca2\u732e\u5206\u201d\u306e\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u7b97\u51fa\u3059\u308b\u3002<\/p>\r\n<h5><span id=\"i-4\">\u2462 \u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u5206\u6790 - \u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5229\u76ca\u306e\u5c06\u6765\u306e\u78ba\u5b9f\u6027\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/h5>\r\n<p>\u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3001\u6d88\u8cbb\u8005\u306e\u7d99\u7d9a\u8cfc\u5165\u3084\u56f2\u3044\u8fbc\u307f\u3068\u3044\u3063\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u559a\u8d77\u3059\u308b\u529b\u3092\u6e2c\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3088\u308b\u5229\u76ca\u3092\u5272\u308a\u5f15\u3044\u3066\u73fe\u5728\u4fa1\u5024\u306b\u63db\u7b97\u3059\u308b\u3002 \u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u5206\u6790\u8a55\u4fa1\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ea\u30b9\u30af\u3092\u5224\u65ad\u3059\u308b\u4f53\u7cfb\u7684\u306a\u624b\u6cd5\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6d3b\u529b\u3092\u6e2c\u308b<strong>\u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u8a55\u4fa1\u30e2\u30c7\u30eb<\/strong>\u3067\u3042\u308b10\u306e\u9805\u76ee\u304b\u3089\u8a55\u4fa1\u3055\u308c\u30010\u304b\u3089100\u307e\u3067\u306e\u30b9\u30b3\u30a2\u3067\u8a55\u4fa1\u3055\u308c\u308b\u300210\u9805\u76ee\u306e\u8a55\u4fa1\u306f\u540c\u696d\u7a2e\u306e\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u884c\u308f\u308c\u3001\u4e0a\u4f4d\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306f\u4ed6\u696d\u7a2e\u306e\u4e16\u754c\u30ec\u30d9\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u884c\u308f\u308c\u308b\u3002<\/p>\r\n<p><strong>\u30d6\u30e9\u30f3\u30c9\u5f37\u5ea6\u8a55\u4fa1\u30e2\u30c7\u30eb10\u9805\u76ee<\/strong><\/p>\r\n<p><span style=\"text-decoration: underline;\">\u793e\u5185\u8981\u7d20\uff08Internal Factors\uff09\u3000<\/p>\r\n<ul>\r\n\t<li>\u6982\u5ff5\u660e\u77ad\u5ea6\uff08Clarity\uff09<\/li>\r\n\t<li>\u95a2\u4e0e\u6d78\u900f\u5ea6\uff08Commitment\uff09<\/li>\r\n\t<li>\u7d71\u6cbb\u7ba1\u7406\u5ea6\uff08Governance\uff09\u00a0<\/li>\r\n\t<li>\u5909\u5316\u5bfe\u5fdc\u5ea6\uff08Responsiveness\uff09<\/li>\r\n<\/ul>\r\n<p><span style=\"text-decoration: underline;\">\u793e\u5916\u8981\u7d20\uff08External Factors\uff09<\/p>\r\n<ul>\r\n\t<li>\u4fe1\u983c\u78ba\u5b9f\u5ea6\uff08Authenticity\uff09<\/li>\r\n\t<li>\u4f53\u9a13\u4e00\u8cab\u5ea6\uff08Consistency\uff09<\/li>\r\n\t<li>\u8981\u6c42\u5145\u8db3\u5ea6\uff08Relevance\uff09<\/li>\r\n\t<li>\u5b58\u5728\u5f71\u97ff\u5ea6\uff08Presence\uff09<\/li>\r\n\t<li>\u5dee\u5225\u7279\u6709\u5ea6\uff08Differentiation\uff09<\/li>\r\n\t<li>\u5171\u611f\u5171\u5275\u5ea6\uff08Engagement\uff09<\/li>\r\n<\/ul>\r\n<h4><span id=\"Interbrand\">\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9(Interbrand)\u306b\u3064\u3044\u3066<\/span><\/h4>\r\n<p>\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306f1974\u5e74\u306b\u30ed\u30f3\u30c9\u30f3\u3067\u8a2d\u7acb\u3055\u308c\u305f\u4e16\u754c\u6700\u5927\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u4f1a\u793e\u3067\u3042\u308a\u3001\u73fe\u5728\u306e\u672c\u62e0\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3002\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u300cLiving business asset\uff08\u5909\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u8cc7\u7523\uff09\u300d\u3068\u5b9a\u7fa9\u3057\u3001\u7d44\u7e54\u304c\u660e\u78ba\u306a\u6226\u7565\u3092\u6301\u3061\u3001\u512a\u308c\u305f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u6210\u9577\u304c\u3082\u305f\u3089\u3055\u308c\u308b\u3068\u8003\u3048\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9\u306f\u4e16\u754c14\u30ab\u56fd18\u30aa\u30d5\u30a3\u30b9\u3092\u62e0\u70b9\u3068\u3057\u3001\u6226\u7565\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d44\u307f\u5408\u308f\u305b\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3002<\/p><\/article>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Japanese. For the sake of viewer convenience, the content is shown belo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":156709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"#\u30a4\u30f3\u30bf\u30fc\u30d6\u30e9\u30f3\u30c9 Best Global Brands 2019 \u30d6\u30e9\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\r\n#interbrand","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8],"tags":[83,137,284,304,305],"jetpack_featured_media_url":"https:\/\/www.adfwebmagazine.jp\/wp-content\/uploads\/2020\/01\/interbrand-best-global-brands-2019-brand-ranking.jpg","jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/156701"}],"collection":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/comments?post=156701"}],"version-history":[{"count":0,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/posts\/156701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media\/156709"}],"wp:attachment":[{"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/media?parent=156701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/categories?post=156701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adfwebmagazine.jp\/en\/wp-json\/wp\/v2\/tags?post=156701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}