Reconsideration of the Environment Surrounding the Jewelry Industry

ATAKA, a Jewelry Brand, is to hold the exhibition "Presentation 2024," showcasing the results of their research. They have produced jewelry using both traditional materials and self-produced gold alloys with unique compositions since established in 2019. This exhibition defines the Au750‰ alloy ratio, presenting the color spectrum and extracting potential discussion points. While gold alloys can produce a wide range of colors known as color gold, their history is relatively short, and there is no data on the changes in characteristics and performance due to variations in alloy ratios. ATAKA began the manufacturing and research of Au750‰ alloy to present established data.

This exhibition, which conveys the facts obtained from the research results, also suggests doubts about the constraints arising from mass production thinking. This reconsideration of the environment surrounding the jewelry industry is likely to be felt in ATAKA's creations through this exhibition.