The Jungle Emporium founded by Juliane Bailey
Anew line of handcrafted décor, fashion and furniture promises to bring the jungle and its marvelous menagerie of beasts into your home and wardrobe.
Sometimes life and art collide in the most provocative of ways. When Juliane Bailey came up with the idea for The Jungle Emporium, a new artisan-friendly collection of lifestyle products, she was living in a jungle in Singapore. To see the monkeys that appear in the brand’s logo all she had to do was look outside her front window.
But, the art and soul of this new brand, launched at the end of 2020, stems from her travels throughout Asia and other parts of the world. Hints of those journeys can be seen in the signature pieces, which she describes as “are our rattan elephant side tables which I discovered in Java, our ceramic candle holders from Northern Thailand, our block printed tablecloths from Jaipur and our chain-stitched Bengal tiger carpets and cushions made by artisans in Kashmir.”
Juliane curates the collection with an eye for elegance and simplicity she began to cultivate in early life as the daughter of a dad who worked as an architect and a mother who toiled in the fashion business. Growing up in a household where art was treasured and creativity prized, she studied fashion journalism at Hamburg’s Akademie Mode & Design in Hamburg. Degree in hand, Juliane embarked on a career as a fashion writer in hotspots for trend-blazers like New York, Sicily and Venice. Upon her return to Hamburg she put her newfound skills to work by launching a children’s furniture and clothing boutique.
In the run up to founding The Jungle Emporium, she spent two years “traveling around Asia to source new objects created in small family run businesses to have a unique selection at The Jungle Emporium as well as to support small businesses,” she says.
These days, a company’s brand is dependent on much more than just the quality of its goods and services. Philanthropy plays a part. So does ethical sourcing. On these two counts, Jungle Emporium scores a double whammy. Most of these products have been sourced from local artisans and craftswomen who double as small business owners struggling to stay afloat on rough seas of commerce dominated by corporate flagships.
She aims to make sure these artists are paid and treated well for their talents. She also has a passion to share these origin stories with her customers, to create some emotional and cultural connections with the brand. “I am completely transparent with the background of my products; highlight how they are produced and share the background with my customers,” she says.
As one would expect from such a world-wandering traveler, Juliane takes her creative cues from all over the planet. Asked about the creatives in different disciplines who have colored her world and galvanized her work, she singles out interior designers like “Carlos Mota, Anna Spiro, Luke Edward Hall and I adore the incredible style of Gloria Vanderbilt, who remained a huge influence for me until her passing. But the first and biggest influence would have been my father Joerg Breuer, who taught me everything about using colors as well as mixing and matching different styles.”
At the moment, Juliane is excited about collaborating with some of the interior designers who have approached her. Keep an eye on the Jungle Emporium’s website, she adds, to see what projects are pending.
For now, the website is the only outlet for these high-end products, which include quite a few classy yet fun surprises, such as funky collars and leashes for dogs, bags with tribal motifs and a “leopard coin pouch,” in addition to classic artworks with floral themes and steel engravings of birds and butterflies.
In the future, “a brick and mortar shop at the right location retail might always be an option,” she says, but any such plans are on the backburner now as she has been very busy “designing our new showroom next to our Black and White house.”
Given the company’s online focus, social media is ultra-important. In fact, Juliane says that without Instagram her brand would not exist. Far from being just a marketing channel, she has used the platform to discover artists she wants to work with, starting with Alexis Snell, a linoleum print artist who created the brand’s logo.
She enthuses, “I love Tatiana de Nicolay’s delicate watercolors and we will be working together on my next project – my Resort Wear collection. I have also recently discovered the Australian artist and architect Fleur Kakasi also based in Singapore resulting in yet another very fruitful collaboration.”
Seeing as 2020 was such a drab year, full of cabin fever, for so many, she predicts that in 2021, “We will be seeing more colors and patterns as we all long for happy colors during this global pandemic. I believe the demand for neutral colors is fading and you can already see that in the new seasons in fashion.”
For her firm she has plenty of plans. “I am currently planning to expand The Jungle Emporium collection, extend the current lines offered and launch my Resort Wear collection so the rest of the year will remain busy,” she says, adding, “I am sourcing talent to extend my talented team to further develop the business. I am immensely proud to see that we are growing at such a fast pace.”
The Jungle Emporium