The "OMEGA Her Time" event in Tokyo
The Swiss watch brand - founded in 1848 by Louis Brandt – recently inaugurated the "OMEGA Her Time" event in Tokyo. The venue, WITH HARAJUKU complex, was designed by Japanese architect Toyo Ito in collaboration with the Takenaka Corporation in 2020. Entirely dedicated to Japanese women and centered on the concept of "A Dream Day," the event is organized into five areas, all treated with the utmost OMEGA elegance.
From the entrance to the exit, the event consists of a succession of extravagant and stimulating environments that leave the visitor speechless. An open book - a perfect scenario for social media lovers - opens the doors of the "Her Time" fairytale. A narrow passage through a forest of natural plants is the preamble to the first room. A garden of roses with shades of pink and blue, and a princely tearoom, hosts the OMEGA vintage collection. Aromas, flavors, and a pinch of extravagance find the right combination adorned with flowers, plants, and sweets in this environment.
Vintage clocks from the mid-1900s are surrounded by big dressing room mirrors positioned in circles and a chandelier made of golden Ω symbols. A small detail to amuse the visitor is hidden in the mirrors. A digital camera immortalizes the guest in a diamond frame. Clicks of cameras invite the visitors to the next room, where a red carpet, and narrative panels of the brand's history, lead to the OMEGA photobooth.
Decorated with floral and animal motifs, the "room upside down" - filled with cushions, chairs, and flying objects - symbolizes the end of the story. A hole in the ceiling with a vortex takes away the wonderful day just lived. But even if the fairy tale ends, there is still a surprise waiting for the visitors.
The last room, dimly lit and featuring paper sheets and clock mechanisms hanging from the ceiling, houses the new "Mini Tresor" clock presented to the public for the first time. Sheets of paper come out of the book and are placed on the pedestal, showing the new models with a strap in floral and animal motifs or 24-carat gold. The wallpaper used is an evocation of the same motifs.
Designers at OMEGA realized a fun and inspiring event here in Tokyo. Attention to detail, pleasant and fluid spaces, and creativity are the key points to creating a successful event, as in the case of "Her Time." As Albert Einstein once said"Creativity is intelligence having fun."